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Non-profit Report and Resource Round-up

Lori Halley 06 June 2011 0 comments

Here are a few free resources, reports and guides that we've found in our Internet travels this month that might be of interest to small non-profits and membership organizations:

Facebook Launches Non-profit Resource Center:

Facebook now offers a Nonprofit Resource Center to help non-profits use the social network and also offer a “Spotlight” section featuring non-profit success stories. It offers information on how to create a page; ads; adding applications; claiming places; creating events and groups and more. It also offers the following downloads:

The Nonprofit Guide to Internet Marketing

This is a “toolkit to help non profits launch search engine and social media optimization campaigns” created by LawHelp.org/NY. It is a great resource for small organizations that are just getting started with Internet marketing and who have limited budgets.

This “how-to” guide describes the steps and strategies that LawHelp.org/NY followed and the lessons they learned. The guide offers helpful definitions, explanations and tips on:

  • Getting Started with Search Engine Optimization
  • Link Building Strategies
  • Social Media Optimization
  • Measuring Metrics

You can download a PDF of the Guide here.


Mobile Use & Nonprofits

Smart Online White Paper:

In 2010, Smartphone sales beat PC sales, with 100.9 million sold. So how will Smartphone use impact your non-profit? This SmartOnline White Paper offers some insight into how people are using their Smartphones and ideas on what non-profits can do to more effectively reach supporters. For example, it suggests that if you use email marketing extensively, you consider optimizing your emails for the mobile market.

You can download a PDF of SmartOnline’s “A Mobile World: how your supporters are using their Smartphones and why you should care” here.

Google’s “The Mobile Movement"

If you want more information on smartphone users, you might want to check out The Mobile Movement – Understanding Smartphone Users. This  is a study that was conducted by thinkinsights with Google and IPSOS OTX MediaCT to “gain a deep understanding of smartphone consumer behaviour. Here is a visual that offers an overview of what the study includes:


You can preview or download a PPT or PDF of this Google study here.


Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 06 June 2011 at 9:00 AM
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