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Non-profit Report and Resource Round-up

Lori Halley 02 May 2011 2 comments

Here is a brief review of five recently published research reports, white papers, e-books and guides that might be of interest to non-profit and membership organizations.

Research Reports:

2011 Millennial Donors Report

If you are trying to raise funds from or engage Millennials, you might be interested in the latest research report by Achieve and JGA. The good news, according to this report, is that “while the Millen­nial generation has often been characterized as being a one-dimensional, technologically plugged-in and personally disconnected group, the fact is, this group is diverse, human and ready to give.”

The first Millennial Donors Survey, published in 2010, found that Millennials make their philanthropic decisions based more on personal connections than virtual ones. In this year’s report, the researchers found that the key takeaway was that for this generation, “trust plays a huge role in their giving decisions, and that they are most likely to volunteer for organi­zations if they have already donated to them.”

Key Findings:  


  • 93% of surveyed Millennials gave to nonprofit organizations in 2010
  • 57% of Millennials gave in response to a personal ask and 49% gave online. 58% of respondents identified online giving as their method of choice.
  • 85% of Millennials are motivated to give by a compelling mission or cause, and 56% by a personal connection or trust in the leadership of the organization. Only 2% of Millennials were motivated to give by celebrity endorsements.
  • 71% of respondents get information about nonprofit organizations through web searches - most often, Google, 62% want to receive information by email, and 56% get information from peers. 33% of Millennials said they use Facebook to gather information on an organization.
  • 79% of respondents volunteered for organizations in 2010, with the primary obstacle to volunteering being a lack of time (noted by 85%). 45% of the non-volunteers said they simply weren’t asked to volunteer. 

You can download a PDF of the full research report here.


Pew Internet and Family Life Project:

New Research Report: “Americans under age 40 are as likely to donate to Japan disaster relief through electronic means as traditional means”

The latest survey from the Pew Internet and Family Life Project has confirmed that “Americans under age 40 are as likely to donate to Japan disaster relief through electronic means as traditional means like the phone or postal mail.”

The survey involved telephone interviews with 1,004 adults 18+ years in the United States. Researchers found that “digital donations have grown in popularity in recent years. Their survey in March of this year  found that “in the immediate aftermath of the Japan earthquake, tsunami, and nuclear plant crisis, 12% of Americans 18 and 39 say they donated money to relief via the internet or their cell phone.” However, six years ago, just after the deadly Indian Ocean tsunami… 25% of the public said they had given by tradition means, while only 4% said they had given digitally.

The Pew researchers suggest that that the “change is most striking among younger people. Currently, those under 40 are just as likely to say they donated through traditional or digital means (12% each). Following the Indian Ocean tsunami, 20% said they had donated traditionally, while 5% said they had donated digitally.”

To read an overview of this research report or download the full report, visit “Americans under age 40 are as likely to donate to Japan disaster relief through electronic means as traditional means”.


2010 Nonprofit IT Staffing & Spending Report

The recently released annual survey of IT Staffing & Spending, sponsored by NTEN and The NonProfit Times, offers benchmarks and data concerning: salaries, outsourcing, recruiting, organizational structure, and other aspects of Information Technology practices in the nonprofit sector.

One of the findings that stood out to the researchers was that of the 1200 nonprofit professionals participating in the study, only 40% of respondents reported that their organization has some type of formal technology plan. And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs.

Other Key Findings:

  • Less than 32 percent of respondents self-identified as Technology Leaders. This is down more than 3 percent from last year, and the first decline since 2007.
  • In general, IT expenditures either stayed the same or increased for the majority of survey respondents compared to last year.
  • Of the nonprofits who did not contract any IT needs to outside consultants, organizations regardless of size devoted an average of 55% of their IT Budget to staffing.
  • Among organizations of all sizes, the median budget for IT staffing was $50,000, and the average was $218,000.

To download this report, visit NTEN here.


White Paper:

Social CRM for Associations

SocialFish and Avectra have published a White Paper: Social CRM for Associations - What association executives should know about applying social media to membership management.

Social Customer Relationship Management (Social CRM) refers both to a business strategy for managing customer relationships using social media. This white paper was designed to “deconstruct Social CRM into its basic parts and apply the concept to association management.”  

This White Paper includes:

  • a definition of traditional CRM and Social CRM;
  • an outline of the basics of social CRM practice:
  1. Social media monitoring
  2. Social profile mapping
  3. Outreach and lead generation
  4. Community management
  • an overview of “6 Key Social CRM Technologies”

As Maddie Grant, CAE, chief social media strategist for SocialFish and one of the White Paper's authors suggests,

For associations, building a Social CRM practice is about changing how we work. …It’s about integrating a variety of social management, monitoring, and discovery tools with our AMS and other systems. It’s about building relationships in a strategic and measurable way. It’s about incorporating all of the ways a member might interact with the association and with other members and prospective members, in order to achieve mutually beneficial value to those members and to the association. And it’s about making sense of all of this data, so we can make better decisions as association executives.

You can download the Social CRM for Associations White Paper here.



Social Media for Your Nonprofit:Take Charge!

Ventureneer is offering a new, free ebook: Social Media for Your Nonprofit:Take Charge!, This ebook was designed to help nonprofits take charge of social media,” by addressing the most common social media problems and “offering realistic options that you can emulate.” 

The folks at Ventureneer suggest that while their “previous ebook, Nonprofits and Social Media: It Ain’t Optional, looked at the results of our survey of nonprofits using social media and the best practices that emerged from that data, this ebook takes you to the next level in social media knowledge, while best practices in focus.” 

This ebook includes:

  • tips on getting your board on board with social media;
  • an introduction to the 5 Big Social Media: Facebook, Twitter, YouTube, LinkedIn and blogging;  
  • an overview of SmartPhone applications
  • policies and procedures to consider for social media
  • measurement analytics and tools

Project Guide for Charities & Non-profits:

How to Set up a Microvolunteering Project

If you are a nonprofit or a grass-roots initiative wondering how you can “tap into the huge potential that the microvolunteering can offer” you might want to check out this Guide for Charities and Non-profits produced by HelpFromHome.org.

This Guide explains what Microvolunteering is, how it can be effective and how to set up a microvolunteering project.  It also includes examples of microvolunteering initiatives and resources for additional information. 

You can download the How to Set Up a Microvolunteering Project Guide for Charities and Nonprofits PDF here.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 02 May 2011 at 8:30 AM


  • Yann said:

    Monday, 02 May 2011 at 12:05 PM


    Thanks for this list of readings. There is quite a bunch of information to digest...

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Monday, 02 May 2011 at 12:43 PM

    Yann: You're welcome. Do you prefer having a number of resources reviewed in this round-up fashion or separate posts on each resource?

Sorry, this blog post is closed for further comments.

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