Engaging News and Views

Lori Halley 08 April 2011 0 comments

Here are some blog posts, articles and buzz that we found on the web recently that we thought Association, Membership and Non-profit folks might find engaging and informative.

What’s New?

Optimizing Questions for Your Facebook Page

Facebook is rolling out an an update to Questions that they note will make it "easier to ask and respond to questions from people and Pages on Facebook. All Facebook Page owners can now opt-in to Facebook Questions to start using the product.”

The updated Questions product allows people and Page owners to ask structured, lightweight questions to friends and fans, similar to publishing a simple poll. Questions are now easier and faster to answer. People can agree with an existing answer with a single click, or they can add a different response. This makes it easy for many more people to respond to your questions so you can learn more from and engage with the people connected to your Page. Page admins can choose to ask or answer questions on the site. You also always have the option to remove the Questions tab from their Page at any time. 

To learn more about the updated Facebook Questions visit: www.facebook.com/questions. There, you can opt-in to start using the product immediately by clicking the "Get Questions Now" button. 

 

Google’s New Social Search: +1

A post on the Official Google Blog announced that in their efforts to provide the “most relevant results as quickly as possible," Google  is going to enable "you to share recommendations with the world right in Google’s search results. It’s called +1.” To recommend something, all you have to do is click +1 on a webpage or ad you find useful. These +1’s will then start appearing in Google’s search results.”

In a recent blog post, The Buzz at Beaconfire notes that “the web is a-buzz with criticism of Google’s latest foray into social networking, and whether it will be more successful than Buzz. End users don’t need to worry about it yet: it’s being rolled out slowly, and you need to create a public profile before you can use it. But, if you’re a webmaster or do online marketing, you should be aware of how it might affect you:

  • Your +1′s will affect your organic search rankings – they will be added as a new factor in Google’s ranking algorithms. Just as external links to your site are important to cultivate, you should cultivate +1′s as well.
  • +1′s may appear next to your Adwords ads as well as organic search results – another way for ads to help boost your influence.
  • There isn’t one yet (at least not officially), but Google will soon release a +1 button that can live on your website, next to your “like” and “tweet” buttons. This may be the most common place that people “+1″ your content, since I would imagine most people won’t recommend content from search results if they haven’t visited it yet.

You can’t add the +1 to your web pages yet but if you can’t wait to start seeing +1’s,  you can opt-in to the launch by visiting Google’s experimental search site. Google says that "Initially, +1’s will appear alongside search results and ads, but in the weeks ahead they’ll appear in many more places (including other Google products and sites across the web)."

If you want more information on +1’s – visit Google’s blog.

What’s Jamming on the Web?

Association Jam logo

Here are some blog posts and articles available on AssociationJam (a community website for non-profits and associations) right now.  Some are already “Published News” (e.g., they  have more than 3 votes) while others are still in the “Upcoming News” area – so if you like an article, visit AssociationJam.org and cast your vote.

Next week (Apr. 10 – 16) is National Volunteer Week, so we thought it was fitting to include this post in which Amy Sample Ward shares her notes and resources, as well as her slides from her presentation at the 2011 Volunteer Management for Nonprofits Conference in New York. Amy provides some basic information to (mostly) organizations who haven’t yet tried out Twitter, focusing on using the platform in general; ways to activate and engage a community as well as a round up other Twitter-related posts and links.

  • The 4 Words That Will Get Your Email Opened | Copyblogger 

    In two and a half years of sending all kinds of emails to all kinds of lists, the simple phrase “You Are Not Alone” is the most-opened subject line [Sean Platt has] ever seen — by far. Sure, there are plenty of ways to appeal to our primitive human needs in an email subject line, but many can (and will) send your message directly to the spam folder. This Copyblogger post, explains how to avoid that.

  • 3 Angles to Create Magnetic Content with the Triangle of Relevance | Convince & Convert

    What makes online content great? Is there a tangible metric, or is it purely subjective? In her guest post for the Convince & Convert blog, Angie Schottmuller  says she thinks it comes down to relevance. The more relevant the content appears, the more magnetic it becomes. Within this relevance [she] discovered a formula for brands to magnetize content and optimize click-through rates… the Triangle of Relevance.

Visit AssociationJam.org regularly to check out articles, blog posts stories and discussions that are submitted and created by the non-profit / membership community.

 

 

 

 

 

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 08 April 2011 at 8:00 AM

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