Wild Apricot Blog

View: Tags | Archives

2011 Nonprofit Communications Trends Report

Lori Halley 17 January 2011 4 comments

Is your organization one of the 49% of nonprofits who said they have no formal marketing or communications plan for 2011? If you are still developing your plan or are curious to see what other nonprofits are planning this year, you should have a look at the 2011 Nonprofit Communications Trends Report. Conducted by Nonprofit Marketing Guide.com, the report is based on a survey of 780 mostly small to medium-sized nonprofits in North America in December 2010.

Here are some highlights from the report:

Marketing / Communications Plans:

The 2011 Nonprofit Communications Trend Report found that only 51% of nonprofits said they have a written marketing or communications plan for 2011; another 34% have informal notes; 8% said their plan lives "only in their heads" and another 7% plan to "do what they did last year."

Communications Tools:

The survey listed 14 communications tools and asked respondents to select up to three that were "most important," "somewhat important," and "least important." When the "very important" and "somewhat important" rankings were combined, it became obvious that online marketing tools dominate, tumping more traditional forms of nonprofit communications."

Here are the highest ranked communications tools:

  1. Website - 96% of participants idenfied their website as being a very or somewhat important tool
  2. Email marketing - 94% identified this as being a very or somewhat important tool and 75% said they'll email supporters at least monthly
  3. Facebook - 79% ranked this as a very or somewhat important tool
  4. In-person events - 67%
  5. Print marketing - 67%
  6. Media relations/PR - 57%

Kivi Leroux Miller, president of Nonprofit Marketing Guide, notes that "while Twitter (34%), blogging (27%), online video (26%, photo sharing (11%) and audio-podcasting (6%) did fall far behind the top 6 communications tools, many nonprofits do rely on blogging, video, photo sharing and podcasting to keep their website, email and Facebook pages fresh and engaging."

The Report also reveals what nonprofit communicators are both excited and scared about for 2011:

  • Nonprofit communicators are excited about new ways to connect with their supporters, their increasing use of social media and better communications planning and integration.
  • Nonprofit communicators are scared about economic uncertainty, the difficulty of implementing marketing strategies and the lack of staff time for communications.

To gain more insight into trends for nonprofit communications this year, you can download a free copy of the 2011 Nonprofit Communications Trends Report.


Wild Apricot Blog Reader SurveyHave your say - we're listening!

By completing our brief Reader Survey (only 9 questions), you'll help us provide relevant information in future blog posts. The Reader Survey will be online until January 21st, so please take the survey and have your say!

Here's the link to our Reader Survey.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 17 January 2011 at 11:00 AM


  • Frank Goertzen [Fresh Apricot] Frank Goertzen [Fresh Apricot]

    Frank Goertzen [Fresh Apricot] said:

    Monday, 17 January 2011 at 9:38 AM

    Very interesting.

  • Kivi Leroux Miller said:

    Monday, 17 January 2011 at 11:03 AM

    Thanks for covering the report!

  • Geri Stengel said:

    Wednesday, 19 January 2011 at 4:54 AM

    Being a market researcher, I went directly to the report. No surprise that emarketing  and a website are considered “very important” to  more nonprofits than any other marketing tools. Based on Nonprofits and Social Media: It Ain’t Optional (http://www.ventureneer.com/sites/default/files/nonprofits-and-social-media-it-aint-optional_0.pdf), it’s my prediction that nonprofits are just beginning to realize that they need to devote time to social media. Once that realization sets in, nonprofits will become more proficient in Facebook, Twitter, and videos and their social media efforts will become both more effective and more important. Print and in-person events will become fade as tools for getting the word out.

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Wednesday, 19 January 2011 at 6:05 AM

    Geri: Thanks for your insight.

Sorry, this blog post is closed for further comments.

Search: WildApricot.com 

About results ( seconds) Sort by: 
Sorry, an error occured when performing search.
Scroll to top