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2 More Free Non-Profit Resources

Lori Halley 21 December 2010 0 comments

Here are a couple of interesting resources that might be helpful for organizations working on Fundraising or member/donor communications plans for 2011: 

1. Nonprofit Tagline Database:

A new database of 4,800+ taglines and the guide to making them work - the 2011 Nonprofit Tagline Report - is available from http://www.GettingAttention.org

Nancy Schwartz, publisher of these resources and the Getting Attention blog and e-newsletter, sees taglines as "a key tool in building strong non-profit brands, which are more important  than ever in these times of increased competition for dollars, members, volunteers and other supporters."

Schwartz suggests organizations can use the database to:

  • Get ideas on ways to integrate a specific word or phrase into their taglines
  • Be inspired and guided in shaping all message elements by taglines of organizations like theirs 
  • Brainstorm on how to strengthen overall program messaging by reviewing program taglines of similar organizations
  • Breakthrough paralysis in naming (or re-naming) an organization
To register for free access to the 2011 Nonprofit Tagline Report and Online Tagline Database, visit: Nancy Schwartz/GettingAttention.

2. Storytelling for Nonprofits - How to craft stories that inspire donors:

This free e-book, created by Rachel Foster of Fresh Perspective Copywriting - offers tips on:

  • How telling a good story can help you double your donations - as proven by researchers at Carnegie Mellon University
  • The top 4 reasons why Fundraising campaigns fail
  • How your stories can help you cultivate long-term donors
  • 7 Tips for Crafting a Compelling Story:
    1. Give your story a hero
    2. Show setbacks and challenges
    3. Leave the doom and gloom for the news
    4. Avoid jargon
    5. Make sure your stories relate to your donors
    6. Be transparent
    7. Inject emotion

The e-book also offers "10 Ways to Tell Your Story:  A Guide to Using (and reusing) Stores in your Fundraising Communications."

Publication is free with registration on the site:  www.freshfundraising.ca.

Are there any other resources you've discovered that are helping with 2011 planning?



Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Tuesday, 21 December 2010 at 4:20 PM
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