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Fundraising and Marketing Twitter Chat for Small Nonprofits

Lori Halley 13 October 2010 0 comments

If you’re one of the many thousands of people who run a small nonprofit single-handed, social media can be your best friend. Social networks let you connect with others in a similar position – those amazing nonprofit folks who juggle the multiple roles of fundraiser, program director, policy officer, marketer, membership manager, bookkeeper, copywriter, volunteer coordinator, media contact, webmaster, office staff – to share your experiences and learn from each other.

twitter-bird That’s why Pamela Grow is launching a weekly Twitter chat especially for “the smaller nonprofit organization looking to create maximum impact in your marketing and fundraising efforts – in minimum time.”


We’ll be talking about the fun and challenges of “doing it all” in a one-person shop, including individual giving, online giving, copywriting, social media, leading your board, grants, time management and more.  And we’ll be featuring special guests answering your questions on targeted topics. 

Sounds good?  All you have to do, to join the chat, is show up on Twitter on Friday afternoons between 12 noon and 1:00 EST, and use the hashtag #smNPchat.

The chat will run for an hour, but of course you can drop in (and out) as your schedule allows. Every week, the conversation will focus on a different topic of special interest to small nonprofits.

The first #smNPchat event will take place on Friday, 15 October, 2010.

Check it out! 


New to Twitter?  

twitter-jumpstart-guideSign up for a free account at Twitter.com – all you need is an email address – and find a few people to “follow” so you can get a sense of how others are using the network to share and learn.

Have a look at our posts on getting started on Twitter and download John Haydon’s free Twitter Jumpstart: The Complete Guide for Small Non-Profits to jump in with confidence. And you might want to check out  @nonprofitorgs’ list of 29 nonprofit bloggers to follow on Twitter and @rosettathurman’s list of 50 Young Nonprofit Influencers for a quick introduction to some Twitter users in the nonprofit world – to get the most from social networking, you’ve got to get out and meet people!

New to Twitter Chats?

I like the definition of Twitter Chats that Pamela Grow came up with the other day. They are “basically guided conversations, identified by a particular hashtag, which makes it easy for anyone looking in to identify the chat and participate... a topic-driven conversation happening in real time.”

Need a good quick introduction to how chats work? Lisa Barone (@lisabarone) has written an easy-to-understand introduction, How to Participate in a Twitter Chat, that, although it’s aimed at small business owners,  will be equally helpful to get nonprofit folks up to speed quickly.

It’s certainly possible to use Twitter’s own search function to follow a chat – #smNPchat, for example – but, as Lisa points out, there are more efficient ways to join a chat, tools that “will help you isolate the conversation so that your ‘regular’ Twitter stream isn’t polluting it with outside information.”  I like Tweetchat.com, personally, although there are certainly other tools you can play around with to see what suits you best – and Lisa’s post lists a few to try.

Twitter or Twitter Chat questions? Drop ‘em in the comments, below, and we’ll do our best to help you out.

See you at the #smNPchat on Fridays!


Twitter bird:  Web Design Creatives

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Wednesday, 13 October 2010 at 2:02 PM
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