Free Guide: Cause Marketing through Social Media

Lori Halley 05 October 2010 0 comments

cause-marketing-guideAdd one more to today’s list of resources for fundraisers!

Just released by Network for Good and Zoetica, here's a new free eGuide on Cause Marketing Through Social Media: 5 Steps to Successful Online Campaigns.  The report is aimed at companies – the other half of the cause marketing equation – but holds lots of value for non-profit organizations who may be considering a partnership with business for a fundraising campaign.

Specifically, as Network for Good’s Kate Olsen explains, “this report identifies the key questions you should ask before joining a cause marketing campaign and outlines the five steps to success. Recent online social good case studies, [as well as] general cause marketing examples, provide recommendations for best practices and lessons learned to inform social media cause campaigns.”

To learn more, to check out the handy “Online Social Good Campaign Checklist” that is included with this eGuide, and to download your free copy of Cause Marketing Through Social Media: 5 Steps to Successful Online Campaigns, visit www.networkforgood.org/causemarketing.

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Tuesday, 05 October 2010 at 3:37 PM

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