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Twylah for Twitter Listening

Lori Halley 12 August 2010 0 comments

Yet another Twitter tool? Yes, and there’s room for one, too. While CoTweet, Hootsuite, Seesmic and Tweetdeck are all great for managing your Twitter account (or multiple accounts) and scheduled tweets, where Eric Kim’s Twylah shines is as a content discovery tool and social media monitor.

Twylah takes what you're already doing on twitter and gets you twice the results. She does this by allowing you to see your incoming and outgoing tweets with a bit more context, perspective, and agility.

Twylah says it's not about the number of followers you have, it's about the number of listeners. And to attract more listeners, you need to BE a better listener and to write tweets that matter. Twylah sets you up to do just that.


Twylah includes all the basic functions, of course: view the stream of tweets from those you follow and those on your Twitter lists, see what you’ve tweeted, and track public messages directed to you as well as mentions of your username, send a tweet, retweet someone else, and reply.  That’s all de rigueur.

As mentioned, however, the true benefit of Twylah comes in the realm of content discovery – listening! – helping you find out who on Twitter is talking about the topics that interest you most, and what they’re saying, so you can contribute more effectively to that conversation. 

Click on any username and you’ll see that person’s “Twylah blog” – every Twitter user has one – or simply add a username to the end of Twylah.com, like this: http://twylah.com/username. If it’s the first time that particular page has been accessed, there may be a delay while the Twitter API coughs up its data, but I find the site in general tends to load and update very smoothly and quickly, now, after a few hiccups in its early development.

Topic tags at the top of the screen let you sort tweets by topic to track subjects of special interest. (The tags are auto-generated, presumably based on your most-frequently tweeted content, but if you send a tweet directly from Twylah you can add a tag of your own to the outgoing message.)

Threaded conversations mean you get to see tweets in greater context, rather than as disjointed, one-sided fragments of conversation.

And it’s web-based, so there’s no software to install, and you can access Twylah anywhere you’ve got a web browser.

One of my very few quibbles is the link back to your personal “Twylah blog” that’s added automatically if you tweet directly from Twylah.com. This will be a benefit to those who want to establish their Twylah profile as a (much more useful) alternative to their Twitter.com profile – but just the same, I would like to have the choice of whether to include that link or not.

That’s a small thing, however. And it's more than balanced out by some rather nice time-saving features. for example, you can:

  • Filter tweets by Conversations, Articles, Videos, or Images
  • Preview article excerpts before you click tweeted links (security benefits to this, too); and
  • View multimedia content (videos and photos) right within Twylah.

For me, Twylah won’t take over from CoTweet and  HootSuite for primary Twitter account management – but it’s already become an essential listening tool that helps me find Twitter conversations on topics that matter to me, and connect up with a heap of interesting new people! 

Take Twylah for a spin, see what you think – and chime in with a comment, won’t you?

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Thursday, 12 August 2010 at 10:01 AM
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