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3 (more) Search Engine Writing Tips for Associations

Lori Halley 06 August 2010 0 comments

Search engine optimization (or SEO for short) is, simply, the process of making it easier for people to find you in search engines such as Google.  Associations can benefit greatly from doing a little SEO work on their website, since getting more traffic from search engines can lead to increased member applications and event registrations.

I was just looking at a great article from Wordtracker called "Top 10 SEO content writing tips everyone should know".  As the title says, these are great tips for everyone.  Go check then out, then come back here.  Don't worry, I'll wait.

Great, you're back!  Now, since this is an association focused blog I wanted to add 3 additional tips that are a little more specific to associations to help improve SEO.

  1. Use a system that lets you edit page title and meta descriptions.  The Wordtracker article mentions having good page titles and meta data.  Great advice, but first you need to make sure you are using an association web builder that gives you access to these attributes.  Wild Apricot and many other systems do let you edit the SEO settings, so make sure whatever you are planning to use does too.

  2. Be specific about who you are.  Since search engines let people enter your site directly and not just via your homepage, make sure you include information in every post that identifies who exactly you are.  The best example of this is including the city name for your association or chapter.  You may be the Association of Widget Professionals, but where are you located?  If you're in Toronto that's great news for me because I am too! But, if I'm searching for "widget professional networking events in Toronto" and you haven't put "Toronto" in your event title or description, I may not find it among the many other widget professional networking events taking place across the globe.

  3. Link it up.  This is not so much a writing tip, but an important one for SEO.  Make sure you have links leading to the page -- the more links there are to a particular page, the better search engines will rank it.  If you have them, don't forget to post links on your association's Facebook and Twitter pages, and ask others to add links from their pages as well if it's appropriate.
Originally posted by Jay Moonah

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 06 August 2010 at 12:59 PM
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