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Managing Your Membership - Nonprofit Blog Carnival

Lori Halley 30 June 2010 0 comments

nonprofit-blog-carnivalWild Apricot is delighted to host the Nonprofit Blog Carnival for June 2010. Big thanks to all who sent in their blog posts for consideration! It certainly wasn’t easy to pick which of many great articles to feature, but here for your reading (and thinking) pleasure are five that really meshed with this month’s theme –

Managing Your Membership – Tips, Tools & Tactics

Online Evangelists

Katie Sorene at Tripbase sent in the story of how one blog post generated 1000’s of tweets, 100’s of online articles and 200 active campaigners for a great non-profit cause.  The takeaways, from this successful meme, for others recruiting and managing members online?

  • Engage members through topics they’re passionate about
  • Get them talking about things that are personal to them
  • Tap into existing online networks
  • Unite members together as a community
  • Make it easy for them to share and promote online

The cool thing about this case study is that it comes out of the online travel community, not from within the non-profit sector – a reminder of the power of our “amateur” online evangelists!

Fans and Donors

What is a Fan Base? asks Jason Dick, over at A Small Change- Fundraising Blog. He’s been thinking about what he knows of the people who read his blog, and how that information can help him to better serve his “fan base” – for want of a more comfortable term! Tracking the same kind of information about your donors can help you to create a stronger relationship, Jason says; and as your donors become more responsive you can ask them to do or give more.

Millennial Volunteers

Sarah Combs of VolunteerSpot submitted a guest post written by Kari Saratovsky, Vice President of Social Innovation at the Case Foundation and publisher of Social Citizens Blog.  What does your nonprofit need to know about engaging the next generation of volunteers?  Kari serves up the secret sauce in The Art of Demystifying the Millennial Volunteer. Hint: it’s all about “exactly the values that Millenials believe in – collaboration, teamwork, openness and transparency”!

Online Community

Whether your non-profit is planning to create an online community or you’re nurturing an existing one – and yes, Facebook counts! – who’s managing it? “The whole ‘if you build it they will come’ thing really doesn’t work with online communities,” as Maggie McGary notes. Her guest post for the Socialfishing blog, Community Management Resources, offers a great selection of resources to help you get a handle on online community management.

Reality Check!

“Membership comes with expectations,” Katya Andresen (Katya Andresen's Nonprofit Marketing Blog) reminds us in For Members Only: It is not a jacket, it is the special attention you give supporters. “There’s an implicit promise of attention, value and - in the case of nonprofits - true impact.... Being a member should mean belonging to something special.”  Does you organization put its greatest emphasis on chasing new members, or on making your existing members feel like valued members of an elite community?

The Nonprofit Blog Carnival is ably coordinated by Joanne Fritz of About.com and hosted by different bloggers each month. Britt Bravo at Have Fun • Do Good will be your genial host next month.  And if you’d like to be notified about future Nonprofit Blog Carnival submission deadlines, themes, etc., just  email Joanne Fritz with"Carnival Mailing List" as your subject line to get on the mailing list.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Wednesday, 30 June 2010 at 5:16 PM
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