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What is Your Association’s Value Proposition to Your Members?

Lori Halley 07 June 2010 0 comments

This month, we asked Executive Directors from three diverse professional organizations to tell us about their value proposition - that is -- "What value do members gain by joining your association?"

It's no surprise that all the respondents stressed the importance of education - providing their members with access to learning and trends in their industries in order to gain a professional edge.

Desiree R. Baylin, Executive Director, CMOM, CPM-HRS, Physician Office Managers Association of America said "POMAA helps medical office and practice managers stay educated in order to meet the demanding needs of physician office management.

Kristen Smith, Executive Director, CAE, Word of Mouth Marketing Association said "WOMMA helps marketing professionals learn about credible and ethical Word of Mouth Marketing because traditional mass marketing has become minimally effective since the messages don’t emanate from endorsed sources."

Shelly Alcorn, CAE, principle of Alcorn Associates responded, "As the former VP of Education and Development at the California Society of Association Executives, our goal was – and remains –  to offer holistic support so our members achieve their personal and professional goals. Our members value the access they have to current information, professional development courses, tools and career support as well as peer networking to ensure we continue to occupy mind-share."

We invite you to leave your own answers to our questions and we welcome you to send us your suggestions for topics about future questions of the month that you'd like us to pose to leaders of the Wild Apricot Association community. If your question is chosen, we'll give you credit for the question and link to your organization for the entire month.


Originally published by Jay Moonah 

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 07 June 2010 at 11:29 AM
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