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CanadaHelps: Online Giving

Lori Halley 18 May 2010 2 comments

Have you seen the new video from CanadaHelps? It’s a quick four minutes packed with stats on online giving with a Canadian focus, and the numbers make a compelling case for fundraising by way of your nonprofit’s website.

For example, did you know...?

  • 30% of all giving online comes from Generation X, born 1962-1980;  15% from those born after 1945; and 52% from Baby Boomers (born 1946-1962).
  • 1 in 5 visitors to a nonprofit website go specifically to make a donation.
  • The cumulative 5-year value of a donor (acquired offline) who started giving in 2004 is $86 – but that value is $237 for donors acquired online.
  • 26% of offline donors describe themselves as loyal to the causes they support  – compared to 41% of online donors.

And did you know, the Number One reason why people give is... well, watch the video to find out!

CanadaHelps is a public charitable foundation whose mission is to help registered Canadian charities raise funds online. Check out their MyCharityConnects webinar series, free online workshops on technology and fundraising topics for employees, volunteers and board members of Canadian charities and nonprofits, and follow @canadahelps on Twitter for a stream of links for nonprofits on topics related to online fundraising and social media.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Tuesday, 18 May 2010 at 6:02 AM


  • Bo Simmons said:

    Tuesday, 18 May 2010 at 8:40 AM

    Rebecca you say

    1 in 5 visitors to a nonprofit website go specifically to make a donation.

    ?  I didn't see that number in the video?  I don't understand the implication you are making ? 20% of new traffic ? of all Traffic ?  What is the measurement sample and how valid is a number like this ? Is it survey derived ?  Or based on some limited sample ?  Should all non profits with a donate button expect a 20% through put ??  

    I want to suggest some caution!    

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Tuesday, 18 May 2010 at 12:19 PM

    Bo, have another look - it's at the 2:04 mark in the video.

    Specific questions about Canadian online giving statistics are perhaps best addressed to the CanadaHelps foundation directly - you can get in touch through http://CanadaHelps.org - but here are a few other resources you might find useful:

    * Statistics Canada: National Survey of Giving, Volunteering and Participating (NSGVP On-Line) http://www.gdsourcing.com/works/NSGVP.htm

    * Statistics Canada: Givers by personal and economic characteristics http://www40.statcan.gc.ca/l01/cst01/famil104-eng.htm

    * Imagine Canada & Statistics Canada: Caring Canadians, involved Canadians : highlights from the 2007 Canada Survey of Giving, Volunteering and Participating (PDF) http://www.givingandvolunteering.ca/files/giving/en/csgvp_highlights_2007.pdf

    * Imagine Canada: Sector Monitor report (and other research projects) http://library.imaginecanada.ca/find/research

    Hope this helps!

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