Publish Your Facebook Page to Twitter

Lori Halley 21 August 2009 13 comments

For some time, Twitter users have been able to publish their Twitter updates automatically to Facebook. Now, Facebook is returning the favor. On August 20, Facebook announced a new feature allowing Facebook Pages to automatically feed status updates, photos, links, notes and events to Twitter.

If you manage a Facebook Page, you now will be able to decide whether to share updates with their Twitter followers, and you also will be able to control what type of updates to share: status updates, links, photos, notes, events or all of them. If you have multiple Pages, you will have the option to link each of those Pages to different Twitter accounts.

 

Note that there's just one small catch. Only a Facebook Page can post updates to Twitter, not an individual user's personal Profile — not yet, at any rate.

But with all the changes coming down the pipes from Facebook these days (including the launch of Facebook Connect and Facebook’s recent purchase of FriendFeed), who knows? We shouldn’t be too surprised to see the ability to link Facebook and Twitter extended to include personal Facebook accounts as well, in time, if the spam load doesn't get too heavy.

Meanwhile, as more and more small nonprofits are taking advantage of both the new-and-improved Facebook  Pages and the quick-hit power of Twitter,  making one update do for both platforms could prove a small but meaningful time-saver.

 

How To Publish Your Facebook Page to Twitter

Setting up to link a Facebook Page to a Twitter account is quick and easy — it'll take you less than 1 minute.

To get started,visit http://www.facebook.com/twitter

(If you’ve linked one or more Facebook Pages to Twitter, this is also the URL you’ll return to whenever you want to unlink a Page or change its settings for sharing information.)

You’ll be asked to grant Facebook access to your Twitter account. This is necessary in order for your updates to be published, and the permission can be revoked at any time by way of your Twitter account settings.

 

Once you allow access, the accounts are linked.

Now, all you have to do is select the checkboxes for the types of Facebook content you’d like to post to Twitter — status updates, photos, links, notes, and events.

 

And that's all there is to it.

 

In social media, remember, quite often “less is more” — so if your Facebook Page is very frequently updated, you'll want to give careful consideration to what and how much information to share with your Twitter followers, who are used to quick 140-character bites. I’d suggest that you keep a close monitor on your Twitter stream for the automatic Facebook updates, too, for a while, until you get a sense of what kind of updates will “translate” best to Twitter and how your Twitter followers are responding to the Facebook feed.

Have you had a change to try publishing your Facebook Page to Twitter yet?
If so, what’s your experience
been like  and what feedback are you getting from your followers?

 

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 21 August 2009 at 4:10 AM

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Comments

  • Wild Apricot Blog : Publish Your Facebook Page to Twitter – The Facebook News said:

    Thursday, 20 August 2009 at 8:54 PM
  • Rachel said:

    Friday, 21 August 2009 at 12:05 PM

    This is fantastic--thank you! Loaded it up and it works great. One question, is there an application out there to update a Facebook Fan Page's status from Twitter?

  • Kevin McArdle said:

    Friday, 21 August 2009 at 1:15 PM

    Piece of cake!  I would also love to see integration between LinkedIn and Facebook.  Does anyone know if that's in the pipeline?

  • Jenna Plakut said:

    Friday, 21 August 2009 at 1:33 PM

    Hi Rachel -

    If you use TweetDeck you can select a checkbox that allows you to update your Facebook Fan Page with your tweets.  TweetDeck is also a great tool that helps you manage your followers and put them into categories.

  • Columbus SEO said:

    Saturday, 22 August 2009 at 12:08 AM

    very nice and incredible post about Twitter updates automatically to Facebook.This is fantastic--thank you! Loaded it up and it works great.i visited many blogs but couldn't find such valuable info. i will definetly add this to my blogroll.


  • Jessica said:

    Friday, 28 August 2009 at 6:02 AM

    Hi Jenna,

    I tried doing what you suggested to Rachel, but it looks like it automatically updates to my personal profile, not my org's fan page (of which I am the admin). Any thoughts on this?

    Thanks,

    Jessica

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Friday, 28 August 2009 at 7:56 AM

    There are a couple of different ways to update Facebook with your Twitter stream, but many of them default to the personal profile, since that's like the basic "foundation" piece of Facebook. This is a bit of a detailed topic, so we'll really need a blog post to cover it off... I'll get right on that!

    Update: Here you go!  How to post Twitter updates on your Facebook Page

     

  • Wild Apricot Blog said:

    Monday, 31 August 2009 at 8:15 AM

    A Wild Apricot reader left a comment on our post about how to publish your Facebook Page to Twitter, asking: “Is there an application out there to update a Facebook Fan Page’s status from Twitter?” The short answer is, yes, there are several ways you

  • Johanna  said:

    Thursday, 10 September 2009 at 10:39 AM

    This post makes me feel less crazy, as I did set this up properly. But it just doesn't work. My org's Twitter feed (to which I am logged in, and is the correct account that I linked to my Facebook org page) is not updated when I post on the FB page. Bug today? Permanently broken? Dunno.

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Thursday, 10 September 2009 at 10:59 AM

    Johanna, knowing you've got it set up right is your part of the job, the way I see it! Beyond that, whenever we've got one huge complex database-driven system trying to communicate with another huge complex database-driven system with little electrical impulses sent over long distances via airwaves and telephone lines and... well, things can break. And sometimes it can take a bit of time to get sorted.

    In general, once you are sure you've set up your thingummie correctly (in this case, Flicker-Twitter, but whatever the thingummie happens to be), I'd advise waiting 12 hours or so to see if the problem resolves itself. Maybe, with Twitter struggling to handle all the post-presidential-speech debate in the US right now, make that 24 hours! ;)

  • James Skinner said:

    Friday, 06 November 2009 at 6:10 AM

    This feature is essentially broken now as it no longer posts your status to twitter but only a bitly link back to your status on Facebook.

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Friday, 06 November 2009 at 7:43 AM

    James, that does sounds "broken," certainly!

    Facebook still has the app in place; and it is still described the same way, with the same functions; and Facebook has not published any information that would indicate a change in their intentions for how the Twitter application should work... so let's just hope it is a temporary glitch caused by all the recent structural changes at both Facebook and Twitter.

  • anonymous said:

    Saturday, 19 November 2011 at 1:01 AM
    It now works for profiles as well!
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