SociafyQ - Free Social Media Tracking and Analytics

Lori Halley 23 May 2009 4 comments

By now, even your grandmother knows social media is hot, but the big question remains: What’s the ROI on all your social networking?  How do you know if your outreach strategy is working?

Sure, there are plenty of social media monitoring tools out there. Even for nonprofits without the budget for high-end commercial tools, there are many good options. You can gauge the buzz with Yahoo Pipes and Google Alerts, and keep an eye on social bookmarking sites with the Social Media Metrics plugin for Google Analytics. Facebook, YouTube, Twitter and the other major social media tools all give you some useful numbers, although tracking the trends for each of these may call for a third-party app like Tweetstats, or long hours of entering raw data into a spreadsheet.

But what if you could track a variety of social media measurements for the major networks,and view it all on your desktop or home page — without giving out your passwords?

SociafyQ is designed to do just that. The price tag is frankly appealing for cash-conscious nonprofts, too. The premium version starts at $3.99 per month, but the very functional basic account is free for personal or organization use and should meet the needs of most smaller nonprofits.

Choose daily, weekly, monthly or yearly graphs and bar charts for a variety of social network statistics, with the data updated every 24 hours.

Here’s what SociafyQ can track at the moment — but I wouldn’t be surprised to see more statistics and functions added over time, as this brand-new tool has continued to evolve and improve even over the fortnight that I’ve been testing it:

Facebook

  • Causes — number of members; growth in donations ($)
  • Groups — number of members
  • Fan Pages — number of fans

YouTube

  • Channels — number of view; number of subscribers; number of videos
  • Videos — number of views; number of comments

Twitter

  • Pages — numbers of followers; number you’re following; number of updates; number of retweets

Blog

  • Keyword  Volume — in Bloglines Blogsearch or Google Blogsearch
  • Feeds — number of new posts

LinkedIn

  • Profiles — number of connections; number of recommendations

MySpace

  • Site — number of friends

You can access your data through the SocialfyQ dashboard, in a widget — available for OSX Dashboard, Netvibes, iGoogle Gadgets, Windows Vista and Windows Live, at present — or embedded on your own website. (The widgets have most of the features that you get by going into your account on the website, by the way. In fact, the only significant difference I noted was that widgets won't give you the percentage change view, just the actual numbers for each metric.) 

And that’s just the free version.

A premium account will also let you export your data directly into Excel, as well as adding an Alerts function. The main advantage to the upgrade would be expanded tracking (up to 10 of each social network statistic)  — perhaps most useful for larger organizations who might, for example, want to monitor a number of concurrent online campaigns.

For me, the Blog Feeds volume (number of new posts) is perhaps the least useful of all SociafyQ’s functions, but the Keyword Volume tracker came as a pleasant surprise!  It’s a nifty way to get a sense of the trends — the rise and fall of public interest in topics around your cause — by monitoring the number of related blog posts reported for keywords and key phrases that you define. Overall, this strikes me as one of the more user-friendly and useful social media analytics tools to come along in some time.  And maybe, one of these days, I'll figure out how to pronounce 'SociafyQ' -- any guesses?

Nonprofits and associations can’t very well measure the emotional commitment of their online supporters — more’s the pity — but growth in social network reach will go a fair way to telling you whether your online efforts are getting results. SociafyQ can help to give a quantified perspective, easily and affordably, and it could save hours of hunkering down with your spreadsheets.

Now it’s your turn:
Have you discovered a cost-effective and time-efficient way to monitor the growth of your own social networks? Which measurements have proven to be most useful to you?  Please, share your thoughts in the comments!

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Saturday, 23 May 2009 at 2:21 AM

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Comments

  • Lisa Miller said:

    Tuesday, 26 May 2009 at 8:41 AM

    Thanks for sharing this tool - it looks potentially very fruitful.  I just registered our org for a free account.

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Wednesday, 24 June 2009 at 5:55 AM

    Update: SociafyQ keeps adding new social media trackers in response to customer feedback, and here's what you can track as of today:

    Facebook: - Causes - Groups - Fan Pages

    MySpace: - Sites

    LinkedIn: - Profiles

    Twitter: - Pages

    FriendFeed: - Pages

    Blogs: - Keyphrase Volume - Feeds

    Bookmarks: - Digg - Delicious - Propeller - Reddit

    Custom: - API Feed

    YouTube: - Channels - Groups - Videos

    Vimeo: - Channels - Groups - Videos

  • Sushil said:

    Wednesday, 05 August 2009 at 5:16 AM

    Nice tool, its really good for Social Media Tracking and Analytics!! Thanks for sharing knowledge!!!

  • Wild Apricot Blog said:

    Wednesday, 09 December 2009 at 9:42 AM

    The importance of measuring the effects of your organization’s social media outreach is not in question. But what metrics should you track? How? And what can you do with those numbers? Let’s look at Twitter, for example.

Sorry, this blog post is closed for further comments.