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Social Media for Non-Profits: 26 Great Slideshare Presentations You Can Use

Lori Halley 12 May 2009 20 comments

Great new presentations on social media are coming out almost daily, now that we're deep into conference season, and many are directed specifically to the needs of non-profits. If you've been thinking of launching or expanding your organization in social media, Slideshare is a good starting point for information and advice. But it can be time-consuming to pick through a wide range of slideshows to find those that are up-to-date, actionable, and appropriate to nonprofits.

Here's a hand-picked selection of presentations to get you started.

Some of these have become popuar standards, while others are new material that you may not have seen before. In fact, a few of these presentations were just made available in the past few days!  And, as always, if you have a favorite social media presentation to recommend to other nonprofits, please tell us about it in the comments.

Social Media for Non-Profits: Overview
What is social media, why should a non-profit care, and who has the time for it anyway? Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media.

Social Media for Non Profits and Special Causes
John Sheridan’s presentation at at Pod Camp Halifax 2009 gives an overview of social media and social networking, with plenty of non-profit examples.

Social Media for Non Profits
Primal Media’s sideshow is loaded with information on trends, recent statistics, and examples of social media used by nonprofits.

Social Media for Non-Profits: Succeeding in a Social World
Beeline Labs made this presentation to a United Way chapter in Boston: see especially the “10 Guiding Principles” and “Most Common Mistakes.”


Integromat banner


Social Networking Strategy

How To Think Like A Nonprofit Social Media Genius
Beth Kanter breaks it down:

  • Understand organizational change theory
  • Use the Rule of Thirds (1/3 web presence, 1/3 one-way, 1/3 social)
  • Listen first
  • Build relationships with influencers
  • Make it easy to re-mix your content
  • No instant gratification — results require effort over time
  • Use metrics to discover what works and what doesn’t

Creating Your Organization’s Social Media Strategy
Beth Kanter walks through the process of developing a non-profit social media strategy, with many practical examples.

Nonprofit Soc Media Overview
Maren Hogan says “These are the things that I would do”: here’s a step-by-step overview of the basic tools and tactics of social media, starting with a website and blog.

Return on Investment (ROI)

Social Network Fundraising is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com, featuring research on Social Network Fundraising and use of new media for nonprofit marketing — and an excellent analysis of the ROI for nonprofit  social networking campaigns.

Using Social Media to  Increase Website Traffic
A look at the return on investment (ROI) for using Digg.com and StumbleUpon.com to increase visitors to your website, using the National Wildlife Federation as a case study.

E-Metrics: Followers, Friends, and Fans: Expanding Your Online Community
Beth Kanter’s presentation advocates “ROI thinking” to help build a community around your blog: using measurements to tell you what works and what doesn’t.

Tips and Case Studies
Who’s Doing What, Where, and How?

Tip:  Whenever you view a slideshow at SlideShare, do scroll down below the presentation area to check for helpful notes on the slides and/or interesting information in the comments thread. And remember — SlideShare is a social networking site, itself, so take a few minutes to explore its features and consider signing up to connect, share, comment, or just to build a library of your own favorite presentations!

Can you add to this list of resources?

Does your nonprofit have a social media how-to or a case study presentation to share?
Please tell us about it and leave a link in the comments.


Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Tuesday, 12 May 2009 at 8:27 PM


  • Gayle Thorsen said:

    Tuesday, 12 May 2009 at 1:20 PM

    Thank you Thank you Thank you!

  • Barrett Michael  said:

    Wednesday, 13 May 2009 at 5:19 AM

    Our organization, ifPeople, has given this presentation at the SE Alliance Summit and at the Georgia Center for Nonprofits in Atlanta. It focuses on developing social media strategy for nonprofits. Hope it helps!


  • Beth Granter said:

    Wednesday, 13 May 2009 at 7:17 AM

    This is going to take me forever to go through the list, but at first glances it looks like a quality list! For anyone who wants my Compassion in World Farming Social Media case study from Measurement Camp, it's now public! http://bit.ly/smciwf

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Wednesday, 13 May 2009 at 8:03 AM

    Gayle, you're most welcome :-)

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Wednesday, 13 May 2009 at 8:05 AM

    Great links, Barrett and Beth - thanks for sharing your work!

    Yes, the goal of this resource list was to try to really sort out "the wheat from the chaff" and highlight the very best presentations we've seen lately -  because, as you know, not all presentations are of equal quality. And there are some that were probably terrific when presented with the live speaker, but that lose a lot of their impact without the audio portion: something for the rest of us to keep in mind when preparing a slideshow, maybe?

  • Beth Kanter said:

    Wednesday, 13 May 2009 at 8:13 AM


    Thanks for this list!  Has everyone shared their slide shows under creative commons?

    Not sure you noticed it in SlideShare but there are several nonprofit groups in Slideshare -- WeAreMedia, NpTech, and Nonprofits.

    Also, I have about 100 slide shows favorited on my slideshare account - many are nonprofit oriented.

  • Jonathon D. Colman said:

    Wednesday, 13 May 2009 at 12:30 PM

    Hey Rebecca,

    Here are a few slideshows available on Slideshare I developed for The Nature Conservancy that deal with specific aspects of social media:

    - Building Buzz Without a Budget @ http://www.slideshare.net/jcolman/building-buzz-without-a-budget-presentation

    - Fundraising 2.0: A New Model for Fundraising on Facebook Using an Old Skool Tool: Cause-Related Marketing @ http://www.slideshare.net/jcolman/fundraising-on-facebook-a-new-model-for-fundraising-on-facebook-using-an-old-skool-tool-causerelated-marketing-presentation

    Hope that you and your audience find them useful!  :)

  • Danielle Brigida said:

    Wednesday, 13 May 2009 at 1:57 PM

    Thanks so much for mentioning one of my presentations! This blog rocks. :)

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Thursday, 14 May 2009 at 10:48 AM

    Beth & Danielle, yours are well-earned spots on the list. :-)

    Jonathon, thanks so much for suggesting these two presentations - especially with the question of fundraising via Facebook being the subject of such lively debate in the wake of that recent WSJ article on Causes... and The Nature Conservancy is a great 'case study' in social media outreach, itself!

  • Elizabeth Engel said:

    Thursday, 14 May 2009 at 12:31 PM

    Great roundup!  I have one more to add:  <a href="http://www.beaconfire.com/blog/2009/05/12/setting-technology-policies-that-make-sense-in-a-web-20-world/">Setting Tech Policies That Make Sense in a Web 2.0 World</a>, at the Beaconfire Wire (slides and handouts available).

  • Elizabeth Engel said:

    Thursday, 14 May 2009 at 12:34 PM
  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Saturday, 16 May 2009 at 5:49 PM

    That's one quotable opening line in your presentation there, Elizabeth - "It's only technology if it was created after you were born"! There's a lot of truth behind that.

  • Laura Lacy said:

    Thursday, 28 May 2009 at 11:59 AM

    Rebecca - Thank you very much for mentioning my presentations.  As I mentioned in my comments on the Mr. Tweet blog, I'm really looking forward to checking out the other resources that you've listed.

  • Nancy Iannone said:

    Thursday, 28 May 2009 at 12:58 PM

    This is wonderful information!  It will really me in explaining to nonprofits I work with why social media is so important.

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Thursday, 28 May 2009 at 1:19 PM

    Laura and Nancy, thanks very much -

    And as you come across (or create for yourself?) more great presentations, please do come back and leave a link so we can all keep learning together!

  • Jeff Cobb said:

    Monday, 01 June 2009 at 7:33 AM

    A great list! I have included this in the latest edition of the Mission to Learn Free Learning Monitor.



  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Monday, 01 June 2009 at 7:51 AM

    Jeff, thank you!

  • Josh Fixler said:

    Monday, 08 June 2009 at 8:04 AM

    In a bit of shameless self promotion, I'd love to add a recent presentaiton I did on behalf of JFFixler & Associates at the Denver Directors of Volunteers in Agencies Advanced Practitioner Seminar. http://www.slideshare.net/jfixler/dovia-web-20-presentation

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Monday, 08 June 2009 at 10:33 AM

    Josh, it can't be "shameless self promotion" when you're sharing a useful resource - and that's a really good one! Thank you.

  • DeeDee said:

    Sunday, 12 July 2009 at 10:40 PM

    Great blog. Thanks for sharing such invaluable info.

Sorry, this blog post is closed for further comments.

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