Animoto Gives Free Pro Accounts to Non-Profits and Causes

Lori Halley 10 May 2009 4 comments

Animoto is quite possibly the easiest way to turn your photographs and music into a dynamic, DVD-quality video presentation without the need for special skills or expensive technology.

Many of you are already using it, whether in the limited free version or as a paying subscriber, and those who aren’t familiar with the platform soon will be — as  Animoto for a Cause invites”not-for-profits and other humanitarian causes” to apply for a free all-access pro account.

We’ve talked about Animoto here before — when the company offered free pro accounts for educational use, shortly after launch of its popular Facebook application — and the platform has continued to improve in all aspects since coming out of public beta, late last summer. Now, with this nod to the needs of non-profits, there’s even more reason to rave.

Animoto’s recent press release gives the details:

Animoto for a Cause will donate pro accounts to organizations and people who are working toward improving their community and the world at large. Community activists, large or small non-profits, humanitarian fundraisers, and college organizations are examples of the groups Animoto is encouraging to apply. The pro package includes:

  • Unlimited full-length video creations.
  • Free access to Animoto’s commercial music library of 300+ songs, all of which are licensed for promotional purposes.
  • A call-to-action feature that links a video to an outside website, perfect for driving traffic to a site and asking for donations or volunteers.
  • Unlimited DVD-quality downloads, which are more than double the resolution of standard Animoto videos. DVDs can be burned, re-sold, or played during fundraising events.
  • The ability to post videos to MySpace, Facebook, YouTube, and other popular social networking sites.
  • A text feature that allows relevant information and stats to be included in the video.

“Animoto is dedicated to helping any person or organization, no matter how large or small, with their cause - whether it’s helping the homeless, saving the polar bears, or just getting people at your school to recycle,” says Brad Jefferson, CEO and Co-founder of Animoto. “Animoto for a Cause is our gift to those people who are trying to make a difference, and we want to help empower them with a tool to reach their community in new and exciting ways. We’re excited to donate our pro accounts to those who are trying to make the world a better place.”

To help launch its new charitable program, Animoto partnered with 20 high profile non-profit organizations and charities, including the American Cancer Society, Help the Children, and Save Darfur. Check out the case studies for inspiration — and just imagine, what could a video do to help rally support around your own cause?

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Sunday, 10 May 2009 at 2:20 AM

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  • Blake Raab said:

    Sunday, 10 May 2009 at 5:10 AM

    This is great!  Thank you for sharing.  We will definitely be taking a look at this for promoting our cause.

  • Lisa Miller said:

    Monday, 11 May 2009 at 6:16 AM

    Thanks for another great resource.  I always gain great info from your blog posts.

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Tuesday, 12 May 2009 at 6:51 PM

    Passing along news of a good "freebie" is always a pleasure!

  • Wild Apricot Blog said:

    Thursday, 15 October 2009 at 11:48 AM

    Blog Action Day started in 2007 as the initiative of just two people. Look how it’s grown! This year, some 9,400 blogs in 150 countries are spreading the word about climate change to almost 13 million readers. There are good lessons and ideas here for

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