Free SEO Helper Tool for Non-Profits

Lori Halley 16 April 2009 7 comments

So you want your non-profit website to do better in the search engines, so people can find you more easily  — but there's no budget to hire an SEO consultant to make it happen? Not sure how to go about doing it yourself?  This may help: LotusJump, a web-based tool designed to help non-experts do their own search engine optimization, offers a free Basic account to qualified non-profits.

Here’s how the service works:

Set up your LotusJump account and give it your website address, along with 3 keyword phrases that people are most likely to use when they are searching for your organization or cause.  LotusJump will then create a customized list of SEO and Social Media tasks for you to complete, in various areas:

  • Content building
  • Directory submission
  • Buzz
  • Article submission
  • Q&A
  • Social profile
  • Social bookmarking

Most of these tasks are intended to help you increase the number of incoming links to your site, which is  the fastest and most effective way to improve your placement in search engine results, to attract traffic to your website, and in general to increase your organization’s online profile.

Each task comes with step-by-step instructions, so you don’t need to have special SEO knowledge in order to use LotusJump effectively. Yes, you’ll still need to carry out the actual SEO work yourself, of course — no software can participate in social media or write your syndicated articles for you! — but LotusJump does give a solid roadmap to follow, taking much of the guesswork out of website optimization and link-building for the novice webmaster.

To qualify for the free Basic account for non-profits, you’ll be asked to add a link to LotusJump on your organization’s homepage (copy-and-paste link code is provided) and your account will stay active for as long as that link is in place.

Learn more about how it works by viewing a quick video demonstration here:, or drop an email to with questions or to get started.

Additional Reading:

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Thursday, 16 April 2009 at 1:58 PM

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  • LotusJump said:

    Thursday, 16 April 2009 at 7:20 AM

    Thanks Rebecca -- we hope some non-profit readers will take us up on this offer!

  • Dmitriy Buterin [Chief Apricot] Dmitriy Buterin [Chief Apricot]

    Dmitriy Buterin [Chief Apricot] said:

    Thursday, 16 April 2009 at 7:34 AM

    Great stuff Rebecca.

    Of course, the first step is to have interesting, relevant and up-to-date content on your website. Othwerise no SEO magic will help.

    See also my old post

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Thursday, 16 April 2009 at 9:35 AM

    So true, Chief Apricot: Getting into the SERPs and/or getting links on other sites is only half the equation. The bottom line is always the human one - the people who choose to click on those links (or not) and visit your website, and whether they will find something interesting (or not) when they land there!

  • Dvd Exposed said:

    Thursday, 16 April 2009 at 10:35 PM

    True... Content building is definetely #1... I usually do all that bymyself, I have a list of social bookmarking sites that I start with. Then I just use for my directory submissions and finalize with a few forum posts in the related topics. The final touch is ongoing - just be active and post valuable comments in the blogs. :)

  • John Haydon said:

    Friday, 17 April 2009 at 6:42 AM


    Perfect timing. SEO came up during the Techsoup webinar that Chris and I did this past week. Kami at Techsoup said that maybe it could be a good topic for another webinar.


  • Robin Reagler said:

    Monday, 20 April 2009 at 1:36 PM

    Thanks, Rebecca. This is a great lead!

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Wednesday, 22 April 2009 at 5:39 PM

    John, great idea for a follow-up webinar! Small nonprofits so often have to do all their SEO themselves... a bit of a roadmap and guidance would certainly be welcome!

    Dvd and Robin, happy to share the tip (and I'm giving LotusJump a hands-on try, myself, as soon as I get a spare minute!)

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