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Set Up for Google Adwords Success with NTEN Webinars

Lori Halley 10 September 2008 1 comments

Have you ever wanted to try online advertising to promote your organization, but weren’t sure how to get started?  Starting tomorrow, NTEN.org (The Nonprofit Technology Network) will be hosting a series of webinars aimed at teaching you how to get the most out of Google Grants, a program that offers free online Google Adwords advertising to select non-profits.

In this series, members of the Google Grants team will discuss the program and best practices to make the most of your account, looking at tips, tricks, and tools to select highly-targeted keywords, create relevant ads, and evaluate performance.

This will be a valuable series for both current Google Grantees and interested organizations.  After attending the 5-part series, participants will have developed:

  • A firm understanding of the Google Grants program, including its benefits and requirements for grantees.
  • Solid optimization skills for building and maintaining a successful AdWords account, including how to maximize keywords, ad text, and campaign structure.
  • Knowledge of how and why to evaluate account performance, using various AdWords tools

Under the Google Grants program, participating organizations use AdWords online advertising accounts to target their constituents with ads to promote their programs, solicit donations, recruit volunteers, and more.

Google Grants now accepts applications from 15 countries outside the US, by the way, so do check the nonprofit program details page to see if your group will qualify. New program participants are selected four times a year, and it may take up to six months for approval. The pay-off in increased traffic to your organization’s website could be well worth the wait, however — Brett Meyer, Communications and Web Manager at NTEN, says that “our complimentary AdWords account now provides nearly 5% of our total site traffic, almost all of it new to our community.”

This success didn’t come without a steep learning curve! The complexity of selecting the right keywords, composing ads, and managing an online advertising campaign can make it all a bit challenging for non-profits that don’t have a professional marketer on call. And no doubt that’s a good part of the impetus behind NTEN’s Adwords webinar series.

The webinars kick off tomorrow (September 11) with an introductory session, Setting Yourself Up for Success with Adwords, that covers the program details, eligibility for interested groups, the application process, identifying goals for your account, and the resources and tools provided by Google to help you achieve those goals.

Other sessions include:

  • Optimizing Keywords in AdWords (Sept. 19, 2008)
  • Optimizing Ad Text in AdWords (Sept. 26, 2008)
  • Managing Multiple Campaigns (Oct. 10, 2008)
  • Evaluating AdWords Performance (Oct. 17, 2008)

The cost for each webinar is $30 for NTEN members, $60 for non-members; pick and choose the topics that interest you most, or, if you’re very quick, you can still register for all five Google Grants webinars at a discounted price.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Wednesday, 10 September 2008 at 4:31 PM


  • Melanie Guin MNM said:

    Tuesday, 16 September 2008 at 4:13 AM

    I just applied for the Google Grants program, so I'm sure these will be helpful!


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