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Seesmic: where YouTube meets Twitter

Lori Halley 01 February 2008 7 comments

A new video-based social media startup has appeared on the Web 2.0 horizon, and some heavy-hitters in the web tech world are wagering their investments that Seesmic could be the Next Big Thing.

Seesmic is best described as a sort of "video Twitter" — a video sharing community that lets you share exisiting videos on the web, or create a video directly from your webcam and publish it to your own video stream.  To embed videos on a website or blog, it's as easy as pasting in a snippet of code, just as you would to embed a YouTube video. 

As with Twitter, users "follow" others whose content is interesting to them, and can choose to integrate their personal video streams with other social networking sites as well. At present, Twitter and YouTube are hooked up, and Seesmic has plans for integration with Facebook, del.icio.us, Joost, and other social sites, along with the ability to record Skype conversations, video and chat.

Seesmic has not yet launched to the public — it's still at the stage of invitation-only testing — but you can see Seesmic in action on the blog of venture advisor Christine Herron (a participant in the Nonprofit Blog Exchange), or watch the video of CEO Loic Le Meur's onstage presentation at DEMO 2008 at Seesmic's own corporate blog.

One key challenge for the developers, as Seesmic goes forward, will be to find a way to allow users to easily find the content they seek. There is a searchable archives of Seesmic posts at Seesmax.com, but of course a search can only be performed in written text — and the subject lines of the video clips are not always useful in that regard. Tagging with keywords is the obvious solution, although a tag system is only as effective as the people who do the tagging.

But this is not an issue that's specific to Seesmic — or even to online video distribution, in general.  If there is one dominant challenge in Web 2.0, riding up from the grass-roots on a constant stream of user-generated content, it is to manage that content in a way that helps users to extract true value from the plentiful noise.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 01 February 2008 at 6:36 PM


  • Youtube » Seesmic: where YouTube meets Twitter said:

    Friday, 01 February 2008 at 6:18 PM
  • peter said:

    Sunday, 03 February 2008 at 11:48 PM

    I've just got my invitation codes from seesmic and am going to play around with it this week to check on the hype, first impressions are good.  Until now i've been using magnify a bit (which is confusing) and also worldtv.com where "sharing existing videos on the web" is in the form of creating your own channel of videos and viewing other user channels worldwide, really easy to use, although i'd like to see an "upload video" function..

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Monday, 04 February 2008 at 7:54 AM

    Peter, I do hope you'll drop back and give us a Seesmic review when you've had a chance to check it out a little more. Video is definitely the coming wave, and it would be interesting to see what you think of this new tool compared to the services you've been using.

  • Asad said:

    Monday, 11 February 2008 at 3:34 PM

    Interesting review, but I'm curious as this blog is focused on NP, how does this affect me? How does this affect the NP world?

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Monday, 11 February 2008 at 4:10 PM
    Asad, thanks for your question. It's hard to say how Web 2.0 innovations like this might affect the way any individual nonprofit chooses to build community online, of course, but one could take inspiration from Twitter Collaboration Stories, Netsquared's Facebook strategy, or the active presence of nonprofits in Second Life.
  • moserw said:

    Tuesday, 08 July 2008 at 10:16 AM

    I think its a very good idea.  Even Twitter was written off but then it has become so successful of late.  I like the idea of posting video comments on blogs that comes with the integration of Seesmic with Disqus.  Works like a charm on my blog.

  • Wild Apricot Blog said:

    Sunday, 23 November 2008 at 4:16 AM

    First-time nonprofit managers can often use a bit of guidance from more experienced colleagues, as well as the answers to specific questions. The problem is, there just aren't enough mentors to go around, and perhaps this is especially so in the nonprofit

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