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7 Tips to Make Your Charity Badge a Success

Lori Halley 01 February 2008 4 comments

This post has been contributed by Lance Trebesch and Colt Lapham from TicketPrinting.com

Charity badge campaigns have the potential to be incredible fundraising mechanisms if successful but are also susceptible to failure if they are not properly implemented.  Below are some tips to ensure that your fundraiser is a great success.

1. Send E-mails

To get started, email your badge to a number of supporters.  Do not email everyone you can think of, but rather those who would be most likely to make a contribution or share the badge with others.

2. Donate to Your Own Badge

People are more likely to donate to your cause if they feel that they are part of something bigger.  Before you spread the word about your badge, donate to it yourself and have co-workers or friends do the same (sixdegrees.org).

3. Be Bold with Content on Badge

You have a very limited amount of space to make your message compelling.  Be bold with your image and text to grab attention and call people to action.

4. Start with a Small Success

Charity badges allow you to set your fundraising goal and track the success of your campaign.  When starting your first fundraiser, set your goal to an attainable amount and let people know that they made a difference in the goals success (foik network)

5. Write About it on Your Blog

If your’ nonprofit doesn’t have a blog yet, it should.  Read my article, “10 Reasons Why Every Nonprofit Must Have a Blog” to learn why.  If it does, then use the blog to promote your campaign.  Post a description of the purpose of the fundraiser and a badge for supporters to share on your blog.

6. Use Social Networking Sites

Sites such as MySpace are designed to facilitate social networking and sharing of information.  If you have a MySpace profile, use it to post your charity badge and share it with others.

7. Send Thank You E-mails

This is good practice for any fundraising campaign and it encourages donors to contribute again in the future.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 01 February 2008 at 9:00 AM


  • Pages tagged "charity" said:

    Wednesday, 06 February 2008 at 3:51 PM
  • Kelley Coyner said:

    Monday, 20 April 2009 at 11:36 AM

    I would like to have a charity badge that allows my organization to receive payments through our own donation processer (e.g. not FirstGiving, PayPal, Network for Good) Any sugggestions on how to set this up?)

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Wednesday, 22 April 2009 at 6:06 PM

    Kelley, it really depends on what you'd like to accomplish with the badge and/or how complex you'd like it to be  - for example, at its most basic, a charity badge might simply be a graphic that links to the donation page set up in your payment processor. Or it might be an interactive widget that shows a running total of donations and messages, like the badges at JustGiving.org for example. Here's a link that may help you to decide what's right for you, among the common options: http://www.techsoup.org/learningcenter/funding/page6666.cfm

  • ToddD said:

    Friday, 14 August 2009 at 12:24 PM
Sorry, this blog post is closed for further comments.

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