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What Every Smart Non Profit Needs to Know

Lori Halley 05 April 2007 1 comments

While I was browsing through some posts in Seth Godin's blog, I found an interesting cheat sheet called What Every Smart Non Profit Needs to Know. Produced by Seth Godin, it's an easy-to-read PDF file that lists six free things nonprofits can do to gain better exposure online.

Here is a list of Seth Godin's six suggestions:

  1. Put yourself on YouTube. It is now the eighth most popular website on the internet. And you can be there for free. Seth suggests searching YouTube for "ASPCA" to see how it works.
  2. Get found on Technorati. Technorati tracks blog posts and site changes. Registering your blog takes only a few minutes.
  3. Measure your traffic. Free. Measure your marketing campaigns. Google Analytics provides critical information about where your traffic is coming from and how people are navigating through your pages.
  4. Tap the blogs. Run a search on technorati.com, or one of the many other blog search engines, to determine which bloggers are talking about you and your area. Then cultivate relationships with them.
  5. Donations with Squidoo. The fastest growing fundraising co-op on the Web, Squidoo helps nonprofits raise money and drive traffic, by letting people build create easy to build web pages on any topic.
  6. Digg It! Digg.com lets people vote on the news and web pages that are important to them, bringing the best stuff to the top. This is a free way to get lots of traffic to your site. 

Here are some other suggestions that we've put together for your nonprofit to gain additional exposure.

  1. Be a star with Flickr. An online photo-sharing site, Flickr allows you to upload photos of your next event and announce it using an event-specific tag for your photos. Flickr is a great way to spread the word about your organization's projects.
  2. Move into MySpace. The tenth most visited website on the Internet, MySpace allows nonprofits to create profiles and attract new supporters. It's free to use and requires no special technical skills to set up a basic profile.
  3. Be del.icio.us. A social bookmarking website, del.icio.us allows you to collectively bookmark and share websites that you find. The added bonus is that you can look at sites that other people on Del.icio.us are adding to their favorites using the same tags that you used. For example, you could view all websites tagged "nptech" by going to http://del.icio.us/tag/nptech.
  4. Stay Ahead with RSS: One great way to stay ahead of all your favorite information is to use RSS to have it delivered right to you. RSS allows you to subscribe to a site's feed. Anytime new information is published to that website, it will automatically be sent to you. 
  5. Get organized with Upcoming. Upcoming.org is a website that helps you share and keep track of your events. As people RSVP for an event, they can see who else is coming and what other events people are attending.
  6. Shop with Shoposphere. Create a publicly viewable shopping list on Shoposphere of items that you need for your nonprofit. You can make notes on each item on the list about why it's needed and how it will be used. 

Out of all these suggestions, what has your non-profit used? If it's not mentioned here, leave us a comment and tell us about it! 

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Thursday, 05 April 2007 at 8:00 AM


  • Freedom Baird said:

    Tuesday, 10 April 2007 at 10:34 AM

    Hi Soha,

    It was great talking with you at NTEN!  It was a great conference, and I learned a lot, and feel less isolated on my non-profit health website development journey. :)

    Oh, and one more thing, I checked out your blog yesterday, and was very much helped by this "10 Things Non-Profits Can Do" post.  I already loaded my entire website into Google/analytics, and stayed up way too late contemplating the results.  That is an amazing tool.  Data is beatiful!  

    Thank you for the info!

    - Freedom

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