Ipsos Reid surveys Canadians about Web technology in nonprofit organizations

Lori Halley 31 January 2007 0 comments

For some time, we've been strong believers that the web is an excellent resource for nonprofits to build their membership and for existing and new members to learn more about the organization's cause and get involved. And because we are a curious bunch, we asked Canadians what motivates them to get involved in a nonprofit organization.

The primary finding: Web technology is key in encouraging participation in nonprofits.

In fact, the survey (which was conducted by Ipsos Reid in January 2007) found that most Canadians indicated that navigable websites and online access to information make it easier to get involved in a nonprofit.

Interestingly, 56 per cent of Canadians have considered getting involved in a charitable or non-profit organization. Additionally, 47 per cent said an easy to use, navigable website where they can find information about the organization, inspires them to get actively involved.

The findings also told us that an evenly balanced amount of respondents stated that viewing events and meetings related to the organization's cause online (36 per cent) and receiving e-newsletters from the organization about current campaigns and events (34 per cent), would generate additional interest in the organization.

The survey also found that:

-      Residents of Saskatchewan/Manitoba (66 per cent), are the most likely to have participated/considered getting involved in a non-profit organization, followed by those in Atlantic Canada (62 per cent), Alberta (60 per cent), Ontario and British Columbia (both at 58 per cent), and Quebec (45 per cent).

-      Those with higher household incomes (61 per cent among those from households with more than $60,000/year) and wither higher educational levels (67 per cent among those with a University degree) are the most likely to indicate that they have participated or considered starting or getting actively involved in a non-profit or charitable organization.

-      Residents of Alberta (52 per cent) and British Columbia (52 per cent) are the most likely to say "an easy to use and navigable website where you can find important information about the organization" is something that would make them more likely to get involved in a non-profit organization, while younger adults aged 18-34 are also the most likely to say this (58 per cent vs. 41 per cent among those over age 35).

We were very happy with the results of this survey. They not only confirmed our beliefs, but also showed that new online services like Wild Apricot address the challenges that are inherent in today's nonprofit sector by creating tools that are affordable, efficient and easy to use.

If you have any thoughts or comments on these findings, let us know. And thanks again to those who took the time to participate.

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Wednesday, 31 January 2007 at 8:09 AM

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