We Have Exciting News: Wild Apricot Has Been Acquired by Personify

Wild Apricot Updates September 26, 2017

Dmitry Buterin

By Dmitry Buterin

Dear valued Wild Apricot customers,

We are thrilled to announce that Wild Apricot has been acquired by Personify, an Austin-based constituent management software company that shares our mission of serving and empowering membership and constituent-focused organizations. Personify has a strong leadership team with high integrity and is committed to investing in the Wild Apricot product, our customers and our employees.


How Will This Help Us Deliver More Value to You?

What we’re most excited about is how this acquisition allows us to do even more for you, our customers:

  • Combining the Personify and Wild Apricot teams means we now empower more than 30,000 organizations with 75 million members – this means more opportunities for our customers to learn from each other and improve their organizations.
  • Joining Personify gives us access to more resources to continue to deliver a best-in-class product and customer experience to users.
  • Currently, Wild Apricot’s software is used by the individual chapters while Personify is used by many of the parent organizations of those individual chapters. Connecting these products and users together will produce incredible value for both parent organizations and individual chapters.

How Will This Impact You and Your Wild Apricot Account?

This acquisition will not impact the Wild Apricot software you use or the strong customer experience you have come to expect from Wild Apricot:

  • Your account, website and members will stay on the Wild Apricot platform.
  • The Wild Apricot Team is staying in place. We will continue to provide the things you love about Wild Apricot, including our outstanding customer support and educational content.
  • As mentioned above, Personify will continue to invest in the development and improvement of the Wild Apricot product.

We hope that you will share in our excitement for what lies ahead for the Wild Apricot product, our customers and our employees as we start this new chapter with Personify!


Dmitry Buterin

Chief Apricot


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Sorry, this blog post is closed for further comments.


  • Joseph Ammirato:
    Congratulations Dimitriy! You and your team at Wild Apricot certainly deserve this success. Looking forward to what this union will produce for all of us who use Wild Apricot products.
  • Alex Sirota:
    Congratulations to the whole Wild Apricot team -- this is amazing news! Looking forward to continued success and collaboration as a solutions partner with Personify.
  • Terry Ibele

    Terry Ibele:
    Thank you Joseph and Alex, we're certainly excited about this here!
  • Carol E:
    Congratulations! We renew at the end of November and hope the price is locked in — that’s what I budgeted for for the FY! Lol. Seriously, we are looking forward to the future with you. Just make sure your mission is to continue to keep it simple for us volunteer admins so we can continue to look like local heroes to our organizations.
  • Terry Ibele

    Terry Ibele:
    Hi Carol, we have no plans to change the price of Wild Apricot right now, and we will still aim to keep our software simple for volunteer admins, you guys do amazing work for the organizations you run! :)
  • Jennifer Pierce:
    Dimitriy much success to the entire staff, team, development and sales of Wild Apricot! Thank you for locking in our pricing to all members of Wild Apricot! I would like to know if all of our information will transfer for our webinars and credits. Will we have access to all the classes and important tools to come to learn and continue to grow? Thank you again for all your help on behalf of the National Concierge Association Board of Directors of the Nevada Chapter.
  • Terry Ibele

    Terry Ibele:
    Hi Jennifer, there will be no changes to your information. If you're speaking about the webinars and resources that Wild Apricot creates, you will continue to have access as always :)
  • George Baley:
    Love WA. We were planning to embark on a major website redo, but are concerned the new partnership will price us out of doing anything. How long can we signup for to enjoy the current rates?
  • Terry Ibele

    Terry Ibele:
    Hi George, thanks for the love! We don't have any plans to change pricing right now. But if you're on a monthly plan, you can always sign up for the annual plan :)
  • Rick Rogers:
    Congratulations to all of the Apricots!

    I will look forward to hearing more about how this deal will benefit both Personify, Wild Apricot, and your customers. While I am glad for your success, I cannot help but be concerned. I've seen too many good organizations with good products decimated in the long run via acquisition.

    So, I wish you all the best in the coming months, in the hope that you navigate these new waters with the same ease with which you've provided us the tools and the service to be successful! We're ready to celebrate with you.
  • Terry Ibele

    Terry Ibele:
    Hi Rick, thanks for the well wishes! Like I said before, no plans to change anything in the immediate future :)
  • Sundar:
    Congratulations Dimitriy. We have Personify system integrated with Wild Apricot instances of our Chapter organizations transmitting contact/members between the two systems. Hope this acquisition would help us to improve our process. We appreciate your prompt support on our implementation issues.

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