by Patricia A Hudson, MPsSc and James R Hudson, Ph.D. of the Melos Institute *
After studying the nature of membership organizations and the challenges in mobilizing members, Patricia and James Hudson of the Melos Institute,* realized that the more things change, the more they stay the same. But even though members and their behavior has not changed all that much, organizations can engage their members - with the right planning. The article notes that since today’s busy members may be more discretionary about where and how they allocate time, organizations must not only appear to be organized, it must also be very organized. And the avenue for involvement must have some relevance for both the member and the organization.
This Melos Institute article introduces a member "cultivation model that reflects a paradigm for building member involvement;" suggests strategies for increasing member involvement and offers guidance on the role organizations' executives can play.