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How Check Payments are Stunting Your Membership Growth and How Online Payments Can Turn That Around

If your organization’s main form of accepting member dues and event registrations is through check or cash, you may be missing out on a massive amount of new members.

Check use has been declining since its peak in the late 90’s. Today, payment by check is one of the least popular methods.

In contrast, last year, 205 million people shopped online in the US. That number is expected to rise dramatically in the next decade. 

Ten years ago, people were skeptical of entering their credit card information online, but today, 3 in 4 people who use the internet do banking online

Human behavior has changed rapidly to adapt to the new technology of online payments and it is now essential to offer an online payment option for membership and event registration.

At Wild Apricot, we call this rapid change in human behaviour adapting to technology, like paying for things online, The Tech Effect.

If your organization doesn’t offer online payments, it’s behind The Tech Effect. There’s nothing it can do to reach people who prefer to pay online. They simply won’t go through the hassle of downloading a form, physically filling it out, and sending in a check.

Implementing online payments may be difficult to do yourself, but easy-to-use software exists that can set up online payments for dues and event fees specifically for membership organizations. It can even automate monthly payments so that you never have to process any of the payments yourself ever again. This software is called, Membership Management Software, and it will put you ahead of The Tech Effect.

Wild Apricot is the number one Membership Management Software on the market. Plus, we make our software completely free to try for 30 days. With Wild Apricot, your organization can have online payments set up in just an hour.

Gary Rubens from the Ski Club of Washington DC began accepting online payments using Wild Apricot’s Membership Management Software this summer.

Within one month of promoting his club’s upcoming winter trip, all spots were filled and the club’s cash flow increased by $18,000, allowing Gary to cover all his deposits.

As Gary put it, “This is by FAR the earliest we have ever sold out a ski trip... Our President and Board are also tremendously impressed.”

Gary was able to reach people that may have not otherwise registered for the event had he not accepted online payments.

Gary is just one example of the thousands of membership organizations we work with every day that have seen incredible growth after accepting online payments.

If you’d like to set up online payments for your organization, start a risk-free 30 day trial of Wild Apricot’s Membership Management Software and get ahead of The Tech Effect.

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