Idealware article by Andrea Barry
Andrea Barry suggest that "email is an effective way to communicate with donors and to raise money without substantially raising your overhead." In addition, "email fundraising is a technique that's within reach of the smallest organization."
This article offers an effective outline of email fundraising basics, including how to:
- define your strategy
- design a campaign
- build an email list
- write effective emails
- choose a broadcast email tool to send email and take online donations
- measure the results.