Wild Apricot Expert Webinar Series

Raise More Money with Win-Win Sponsorships
By Joe Waters

Date: May 21st, 2015 3:00 PM (ET)

Joe Waters
Joe Waters is an expert at creating win-win partnerships for do-gooders, nonprofits, associations and businesses and he knows what both you, and your partners/sponsors need to create a mutually beneficial relationship.

In this Wild Apricot Expert Webinar, Joe Waters showed us how to find sponsors from the current pool of business you currently interact with, present and close your proposal with confidence and passion and identify assets within your organizations that will appeal to potential sponsors.


Key Takeaways

  • In order to be really successful for sponsorship, you need to become a “magnet” for sponsorship opportunities. Create something magnetic that you can be known for.
  • At the end of the day, the opportunity isn't in the sponsorship. The real value is in making the connection or relationship with the CEO, employees, or even customers of the organization, so that a long-term relationship is can be formed.
  • Corporate partners want to know that you understand how to promote them to your audience. Spend more time promoting your content over many more channels.
  • Visuals are so much more powerful for getting attention, especially with Millennials. So you need to get comfortable with visuals and video.

Webinar Recording



Slideshare Presentation

View and download slides directly from Slideshare

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