Wild Apricot Expert Webinar Series

Quick Ways to Refresh Your Core Volunteer Program

by Tobi Johnson

Date: Friday, April 22nd, 2016 1:00 PM ET

Spring Cleaning

Program documents used to manage your volunteer recruitment process and communicate policies and procedures can tend to be dry and boring, but they don’t have to be.  

In fact, your volunteer materials are often underestimated, yet powerful opportunities to share expectations, to deepen connections between volunteers and your organization, and to communicate to volunteers the exceptional experience they are about to encounter.

Take this opportunity to refresh the way you present your organization to volunteers and see how these changes can inspire a whole new mood of commitment!

Key Takeaways:
  • How to use core documents to improve volunteer touch points
  • How to “prime” volunteer commitment using simple psychology
  • How to make volunteer position descriptions more mission focused
  • How to spice up dry and boring volunteer manuals
  • How to share volunteer rules and regulations in a friendly way
  • How to generate more compelling volunteer testimonials
  • Re-define engagement as a value-generating partnership that leads to success
  • Re-focus engagement efforts on what matters most to your stakeholders and advancing the association's goals
  • Shift your perspective on engagement to understanding its role at the heart of your business strategy
  • Volunteers don’t always understand or make the connection to how their efforts will impact the organization – you need to point it out.
  • When volunteers acclimate, they experience a lot of conflicting emotions: surprise, anticipation, joy, fear, ambiguity. Be sure these emotions aren't discounted or ignored.
  • Calculate your volunteer program as an investment (see ROI calculator on Tobi's site) – determine, then check again in 6 months to validate your approach.

Webinar Recording

View on YouTube


Slideshare Presentation

View and download slides directly from Slideshare

Additional Resources from VolPro.net


Tobi Johnson, MA, CVA is president and founder of VolPro.net, an online training and networking community designed to save you time and accelerate your skills and impact. With over 30 years nonprofit experience, she focuses exclusively on training and consulting with nonprofits to strengthen their volunteer strategy and will share her best practices during this webinar.

Tobi also authored Chapter 1 of Volunteer Engagement 2.0: Ideas and Insights for Transforming Volunteer Programs in a Changing World, edited by VolunteerMatch.org and published by Wiley & Sons.

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