Wild Apricot Expert Webinar Series 

Learn How Facebook Can Boost Member Engagement
By John Haydon

Date of Webinar: July 22, 2015

CAE Credit 
 Attendees to this webinar are eligible to earn 1 CAE credit.

John Haydon – the author of Facebook Marketing for Dummies and Founder of Inbound Zombie – presents a webinar on how Facebook can boost member engagement using Facebook Groups and Pages.

In this webinar John addresses questions like: When should I use a Group vs a Page? How can I use Pages to promote my organization? What are best practices for moderating Facebook Groups?

Key Takeaways

  • Facebook Pages and Groups, Know the Difference: A  Facebook Page is a marketing tool used to engage supporters and promote your organization. A Facebook Groups is used to connect with a closed group of members.
  • Don’t Build a House on Rented Land: Don’t limit your marketing to Facebook when your base should be your website. However, having a strategy for both will increase overall engagement and reach for your nonprofit.
  • When it comes to Word of Mouth Marketing, Facebook’s Where it’s at: Use Facebook Analytics to discover the demographics of your community. Create relevant content around their interests and they will naturally share it with their friends. 

Webinar Recording

Watch it on our YouTube Channel

Slideshare Presentation

Download this directly from SlideShare

Additional Resources

CAE Approved Provider
By attending this live expert webinar you are eligible to earn 1 CAE credit towards your CAE certification or renewal. 

Wild Apricot is a CAE Approved Provider. Our Expert Webinars meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every webinar that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.  For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org.

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