Leading Member Engagement from the Outside In

Presented by Anna Caraveli, and Elizabeth Weaver Engel

Thursday, February 25, 2016

Associations have always been “about” engagement...the thing is, most of us aren’t really doing it well. Could that be because we’ve been thinking about engagement all wrong?

In this free one hour webinar, Anna and Elizabeth speak about radically shifting our understanding of member engagement. 

 Key Takeaways:
  • Re-define engagement as a value-generating partnership that leads to success
  • Re-focus engagement efforts on what matters most to your stakeholders and advancing the association's goals
  • Shift your perspective on engagement to understanding its role at the heart of your business strategy

About the Presenters

Anna CaraveliAnna Caraveli is founder and Managing Partner ofThe Demand Networks, LLC. Her new book The Demand Perspective: Leading From the Outside-In was just published by the American Society of Association Executives (ASAE). Through services, workshops and consulting, Anna has helped many organizations transform relationships with, and increase, members or customers; bring about cultural change and conceptualize and launch new organizational and business models. 

Elizabeth EngelElizabeth Weaver Engel, M.A., CAE, is CEO and Chief Strategist at Spark Consulting LLC. Elizabeth has more than eighteen years of experience helping associations grow, in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management. When she's not helping associations grow, Elizabeth loves to dance, listen to live music, cook, and blog about the Philadelphia Eagles.

Webinar Recording

Watch it on our YouTube Channel


SlideShare Presentation

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Additional Resources

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