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Thank you for registering for the Wild Apricot Membership Growth Online Summit. Here is where you can find the recordings, slides, and transcripts.


Attract & Retain New Members with a Marketing Funnel

Presented by John Haydon, digital marketing guru
Learn:
  • The strategy behind why marketing funnels attract and retain new members in a completely automated way
  • The steps to build your own automated marketing funnel
  • Tips and tricks on how to capture, nurture, and convert more members than ever before
VIDEO   SLIDES
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How to Increase Members with Facebook Ads

Presented, Shiv Narayanan, Head of Marketing at Wild Apricot
Learn:
  • How to hyper-target your Facebook ads to your organization’s core audience
  • How to “turn a profit” on any ad dollars you invest
  • How to track effectiveness of your ads and grow your membership
VIDEO   SLIDES
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How to be a Google Ads SuperHero - for Charities & Nonprofits

Presented by Jason Shim & Mark Hallman, Google Partners
Learn:
  • How to build an Adwords strategy that supports your mission, programs, marketing, and fundraising
  • The secrets to how Adwords work
  • Tips and tricks to make the free tools that Google offers nonprofits
VIDEO   SLIDES
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Increase Membership Engagement with Social Media

Presented by Amy Sample Ward, CEO of the Nonprofit Technology Network
Learn:
  • The basic steps to engage your members using social media
  • How to develop a unique membership engagement strategy
  • Other digital marketing strategies to boost membership engagement online
VIDEO   SLIDES
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How to Turn Millennials into Members

Presented by Sarah Sladek, CEO of XYZ University
Learn:
  • All about the Generation Y/Millennial mindset to get them interested in your organization
  • How recent economic shifts are reshaping the membership value proposition
  • How to create your own unique strategy and marketing tactics to target this elusive generation
VIDEO   SLIDES
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From the Bottom Up - Building an Effective Membership Model

Presented by Robbie Kellman Baxter, author of The Membership Economy
Learn:
  • How to find and refine your membership "hook" to keep members for life
  • How to develop more effective onboarding processes for new members 
  • How to tap into your "best members" and demonstrate the value of your membership
VIDEO   SLIDES
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