Expert Webinar Series: Recruiting Members for Keeps


Date: December 11th and 17th (repeat) 2014
Presenter: Patricia Hudson, MPsSc, President Melos Institute

Recruiting new members is so much more than “selling” a membership. The way you recruit has a direct impact on the way new members participate…and whether or not they renew. Drawing from decades of research from members across associations and generations, discover how simple changes in the recruitment conversation can make all the difference.

In this webinar, you will:

  • Examine why current approaches fail to produce desired results
  • Explore a recruitment technique that resonates across generations
  • Learn practical ways your fellow members can become successful recruiters
  • Discover how this approach can be incorporated in print and digital ways
  • Gain access to samples and templates for your immediate use

Video Recording



Slideshare Presentation


Additional Resources


About the Presenter

Patricia A. Hudson, MPsSc, President Melos Institute, a community psychologist with over 30 years’ experience with membership-based and non-profit organizations. Trish leads the Melos Institute, which is dedicated to finding practical solutions to address the persistent ongoing challenges facing these organizations.