Are the people who are visiting your website really the audience that you're trying to target? The more you know about your website visitors, the better you can tailor your content to attract the audience you want to reach — but for nonprofits and associations with a limited budget, market research can be a tough challenge.  One way ...

Hundreds of new web-based applications come on the market every year, so there's likely to be an affordable application for almost any administrative task -- with no need to download, install, maintain and update the same software on each of the computers in your organization. It's an approach that makes sense for many small and medium-sized ...

Award-winning public relations professional and former broadcast journalist, Marlynn Jayme Schotland created Mamapreneurs Inc. to provide support and networking opportunities to business owners who are also mothers. Based in Portland, Oregon, the organization reaches out online to “mamapreneurs” anywhere in the world. Here, Marlynn talks ...

When your nonprofit sends out its next fundraising direct mail appeal, how many potential donors will be heading to the Internet before they decide if they want to donate? The number of people checking out your organization online may be higher than you think! According to a new study by The NonProfit Times, the number of potential donors ...

No budget for custom graphics — yet you need a map for your website or presentation, to help show your membership reach or the areas in which your organization does its work? No problem. The internet offers a variety of free map graphics, many of which you can customize as needed. To get you started, here are 6 useful sources for different ...

Techsoup.org, one of the best non-profit resources online, has suffered an SQL Injection attack. The site was taken down promptly when suspicious activity was identified, but Techsoup account holders and anyone who has visited the site in the past few days are urged to take security precautions immediately. These types of attacks are known to ...

RSS is a very powerful technology, useful for anyone to gather and digest many information sources in one place — and even more useful for nonprofits to get their information out to their members and supporters.  If you were to put all of your most important news sources onto a single web page, what a useful resource that could ...

Online file sharing service Box.net made Webware’s list of the 100 best Web 2.0 applications for 2008 for three very good reasons. The award's not for its file storage capability (there are other free or low-cost backup and file storage options to challenge the modest amount of space that Box.net offers). And not for the ability to access and ...

People born since 1980 — the first generation to grow up in a wired world — have a whole new set of expectations about communication. Nonprofits who want to reach this audience need to rethink the traditional outreach methods and learn to understand how this group operates. Whether we call them Millenials, Net-Genners, or Generation Y, ...

If your organization makes PowerPoint slideshows for special events, meetings and conferences, you've probably put a lot of time and effort into creating each one. Why not get extra mileage from those PowerPoint presentations by putting them onto your website or blog for others to see? Here are four different ways to share PowerPoint files on ...