It’s generally accepted that the nonprofit world is closely modelled on that of business.  A positive balance on the owner’s year-end bank statements, or a positive impact on whatever cause the nonprofit was formed to support? There’s a strong parallel. And nonprofits can benefit from the never-ending corporate research into what drives ...

Are the people who are visiting your website really the audience that you're trying to target? The more you know about your website visitors, the better you can tailor your content to attract the audience you want to reach — but for nonprofits and associations with a limited budget, market research can be a tough challenge.  One way ...

The American Express Charitable Gift Survey, released late last year in partnership with the Center on Philanthropy at Indiana University, sought to answer two key questions: “How do people give online?” and “How much do they give per donation?” The study reports that the average gift size is $172, but most gifts are less than $100, suggesting ...

When your nonprofit sends out its next fundraising direct mail appeal, how many potential donors will be heading to the Internet before they decide if they want to donate? The number of people checking out your organization online may be higher than you think! According to a new study by The NonProfit Times, the number of potential donors ...

A great deal of reliable statistical data has long been available to the public eye — but it’s often been a challenge for resource-strapped nonprofit organizations to track down the information you need for policy development or to support your fundraising appeals with cold hard facts. UNdata has just made that research task a bit easier. A ...