If you’ve checked your website statistics lately, you may have noticed an increase in the number of visitors who come to your site by way of image search results pages — Google Image Search, MSN Live Image Search, and so on. Webmasters are of mixed opinions about image search traffic, but there are some things you can do to make the most of ...

Have you ever wanted to try online advertising to promote your organization, but weren’t sure how to get started?  Starting tomorrow, NTEN.org (The Nonprofit Technology Network) will be hosting a series of webinars aimed at teaching you how to get the most out of Google Grants, a program that offers free online Google Adwords advertising ...

Most of the search engines and web-based feed reading services will check for updates to your blog from time to time, but what if you have breaking news that you want to get out fast? You can notify (''ping'') each feed reading service separately whenever you update with new content, but there's a much faster and easier way. Publish your ...

When your spokesperson is interviewed on the TV evening news, that's air time worth far more than most nonprofits could hope to afford as an advertising purchase. And when your organization is quoted in the press, that lends an air of credibility that you just can't buy at any price. Advertising is telling your own story. Publicity is when ...