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  • Case Study: Mamapreneurs on Growing Membership Site for Business Moms

    Award-winning public relations professional and former broadcast journalist, Marlynn Jayme Schotland created Mamapreneurs Inc. to provide support and networking opportunities to business owners who are also mothers. Based in Portland, Oregon, the organization reaches out online to “mamapreneurs” anywhere in the world. Here, Marlynn talks ...
    Posted to Wild Apricot Blog (Weblog) by Rebecca on September 12, 2008
  • A Closer Look at Facebook Events

    Facebook is fast becoming a popular way to publicize an organization’s event, invite guests, and track who plans to attend. Facebook Events may be just what your group needs — but could you be shutting out some of the people who might support your event, by relying solely on Facebook to manage it? The fact is, for non-members of the site, ...
    Posted to Wild Apricot Blog (Weblog) by Rebecca on August 18, 2008
  • Crowdsourcing: How Business and Nonprofits Tap into the Wisdom of Crowds

    ''Welcome to the age of the crowd,'' wrote Jeff Howe in The Rise of Crowdsourcing (2006). In coining the term crowdsourcing, Howe pointed to the rise of the open-source software movement; to the success of user-created Wikipedia; and to profitable businesses like MySpace and eBay ''that couldn't exist without the contribution of users.'' Howe put ...
    Posted to Wild Apricot Blog (Weblog) by Rebecca on June 11, 2008
  • Dilbert.com Goes Web 2.0

    How would you define Web 2.0? Wikipedia does a pretty good job of explaining it, but why use words alone to explain such a complex idea, when you can show-and-tell? Try this: Flip open just about any North American newspaper to the comics page... then take a look at Dilbert.com. The companion website to Dilbert, Scott Adams' widely ...
    Posted to Wild Apricot Blog (Weblog) by Rebecca on April 24, 2008
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