Nonprofits looking to start using social media as a marketing tool will find a wealth of sound advice online, but putting the pieces together into a solid strategy? That's the real challenge. No one simple strategy will work for every nonprofit group. (In fact, trying to give step-by-step ''one size fits all'' directions for using social media is ...

For nonprofits, a well-run contest is often enough to raise a significant amount of money in ticket sales, entry fees and straight-forward donations  But what about those contests that don’t have an entry fee or other fundraising tool connected with them? What does the organization gain from the trouble and expense of putting on such ...

This past Wednesday, I attended the Association of Internet Marketing and Sales of Canada event on “Building Online Community”. It had a good line-up of speakers featuring Robert V. Kozinets, Assistant professor at the Kellogg School of Business at Northwestern University, Jennifer Evans of Sequentia Communications, and Lee Dale of Smack ...