The original intention of sites such as Twitter may have been purely social, but like many Web 2.0 tools, it has evolved in the hands of its users. This time last year, the Canadian Marketing Association saw Twitter as a new toy for the tech savvy Millennial, “an easy, non committal way to keep tabs and staying emotionally close to our ...

Award-winning public relations professional and former broadcast journalist, Marlynn Jayme Schotland created Mamapreneurs Inc. to provide support and networking opportunities to business owners who are also mothers. Based in Portland, Oregon, the organization reaches out online to “mamapreneurs” anywhere in the world. Here, Marlynn talks ...

We’ve talked before about how nonprofits are using Facebook to connect with their supporters online, figuring out ways to work around the “closed door” model of the popular social-networking site. For example, setting up a nonprofit Facebook Page  that can be viewed by anyone on the Web  is often more effective than just having a ...

Facebook is fast becoming a popular way to publicize an organization’s event, invite guests, and track who plans to attend. Facebook Events may be just what your group needs — but could you be shutting out some of the people who might support your event, by relying solely on Facebook to manage it? The fact is, for non-members of the site, ...

We all know that the Internet is a very public space -- but do we always act that way?  The separate compartments of social networking sites, once isolated in their own little boxes, have created an illusion of privacy where none may exist -- and now those boxes are opening wide. Consider this: Rapleaf alone has created over 50 million ...

It turns out that ice cream and social media have a lot in common -- at least, according to the latest video by Lee Lefever of Common Craft, Social Media in Plain English. Using a deceptively simple paper and whiteboard technique, Common Craft specializes in short, amusing, and easy-to-understand videos that explain complex ideas. In the ...

The ''Web 2.0 Nonprofit Success Stories'' submitted to the NPC Carnival this week led to a selection of nonprofit organizations that are widely varied in terms of size, budget, and reach. Each group is using the Internet and Web 2.0 tools in a different way to meet its goals, but some common themes emerge; most notably, perhaps, the power of ...

Wild Apricot is pleased to be hosting the Carnival of Nonprofit Consultants on Monday, 5 May 2008, and the theme will be ''Web 2.0 Nonprofit Success Stories''  Tell us how you're using the Internet -- and specifically Web 2.0 tools and technologies -- to overcome challenges and meet your organization's goals. Share your excitement, your ...

Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done by Collactive of close to 200 organizations, those with a successful social media strategy ...

Tagging helps to organize and share our online information with others. By attaching one or more keywords to a Flickr photograph, for example, we group it together with others that have the same tag. Hashtags serve a similar purpose on Twitter, the social micro-blogging service. The aim is to bring some order to Twitter users' published ...