Search engine optimization is all about helping people to find your website when they search for information online. Search engine marketing takes SEO one step further, actively using search engine results and advertising opportunities to attract a new audience to your site. Take a look at some recent search engine statistics: 81% of ...

Nonprofits looking to start using social media as a marketing tool will find a wealth of sound advice online, but putting the pieces together into a solid strategy? That's the real challenge. No one simple strategy will work for every nonprofit group. (In fact, trying to give step-by-step ''one size fits all'' directions for using social media is ...

Checking for and fixing broken links on your organization's website can be tedious and time-consuming, but it’s a vital task for anyone who manages a website. You can save time and effort by preventing a lot of those broken links, however. The key is to be a bit strategic when you're choosing which page you'll link to, and double-checking the ...

Our blog provides technology-related ideas and advice for small non-profits — professional and business associations, clubs, charitable organizations, churches, activist groups and communities. Many subscribers are also Wild Apricot software clients, so we do occasional blog posts about our software updates.Wild Apricot smart software simplifies ...

First-time nonprofit managers can often use a bit of guidance from more experienced colleagues, as well as the answers to specific questions. The problem is, there just aren’t enough mentors to go around, and perhaps this is especially so in the nonprofit sector where resources are stretched to the limit. What’s the solution? Well, Third ...

Choosing software for your organization is a lot like choosing where to set up your office. What type of office space, how large, with what features, in what price range  — that all depends on the needs of your particular organization.  Basically, you have two choices: you can buy your own office building, however modest, or you ...

If you’re running any kind of organization, a suite of office software is essential — at the very least, you need a fairly good word-processing program, a spreadsheet application, and some sort of presentation software. Feature-rich Microsoft Office has made that particular market its own for at least the past decade, but now a few strong ...

Internet users are getting used to — and expecting, even demanding —  greater levels of interactivity in the websites they visit. They're looking for websites that are much more than a simple digital publication. Websites that engage them in some active way, even if it’s simply to leave a comment on a news item, subscribe to get updates or ...

While many useful sites aim to bring together volunteers with nonprofits in need of help, a recent trend seems to be toward job-specific matches. Technology and design help, in particular, are becoming easier than ever for nonprofit organizations to find. For cash-strapped organizations in a tough economy, this is a bit of very good news ...

Last week, Idealware.org put on a free online seminar called “Online Communication on a Shoestring.” In the webinar, presenter Laura Quinn led the participants through a discussion of best practices and low-cost tools, talking through how “websites, email blasting, and social media can provide a small organization with big benefits without a ...