When your nonprofit sends out its next fundraising direct mail appeal, how many potential donors will be heading to the Internet before they decide if they want to donate? The number of people checking out your organization online may be higher than you think! According to a new study by The NonProfit Times, the number of potential donors ...

Has this ever happened to you? The printer jams, just as you’re trying to rush out a newsletter. Or you come up short on stationery and stamps, a few letters short of your mailing list run. Or you’re on the road with only a web-enabled phone at hand, when you remember an urgent note that must go out by mail… Some days, we can’t help wishing ...

Why would your organization want to pay for an email marketing service, instead of simply using Outlook and your regular email server to contact your members? There are a number of compelling reasons why even a small e-newsletter subscription list might best be handled by a dedicated email marketing service, starting — first and foremost — ...