Nonprofits looking to start using social media as a marketing tool will find a wealth of sound advice online, but putting the pieces together into a solid strategy? That's the real challenge. No one simple strategy will work for every nonprofit group. (In fact, trying to give step-by-step ''one size fits all'' directions for using social media is ...

Checking for and fixing broken links on your organization's website can be tedious and time-consuming, but it’s a vital task for anyone who manages a website. You can save time and effort by preventing a lot of those broken links, however. The key is to be a bit strategic when you're choosing which page you'll link to, and double-checking the ...

It seems like a dozen different social-media sites start up every day, so it can be a challenge to know where to put your online outreach efforts. Twitter is one real-time networking platform that’s clearly floated to the top of the social-media pool, however, and it's a great place for any nonprofit to dive in. If you’ve been using Twitter ...

Techsoup.org, one of the best non-profit resources online, has suffered an SQL Injection attack. The site was taken down promptly when suspicious activity was identified, but Techsoup account holders and anyone who has visited the site in the past few days are urged to take security precautions immediately. These types of attacks are known to ...

People born since 1980 — the first generation to grow up in a wired world — have a whole new set of expectations about communication. Nonprofits who want to reach this audience need to rethink the traditional outreach methods and learn to understand how this group operates. Whether we call them Millenials, Net-Genners, or Generation Y, ...

Cross-browser compatibility has long been a frustration for website designers. What looks fine in one browser may be more or less “broken” in another, with sidebars shifted and elements overlapping... But does it really matter, how your website looks in different browsers, in the big picture of what your organization is trying to accomplish with ...

How easy do you think it should be to make a charitable donation?  Getting a charity to accept your money might not be quite as easy as you'd think — if the charity's website is designed to meet its own needs, that is, rather than the needs of the people who visit and use the site. Here's an example: When an acquaintance passed away ...

Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done by Collactive of close to 200 organizations, those with a successful social media strategy ...

Your organization may send out a feedback request with its appeals or reports to members. And perhaps you routinely ask those who attend your special events to fill out a quick survey. But if you need data quickly, or from a broader range of respondents, why not consider an online poll or survey? Here are 8 quick tips to help you get started: ...

Should your organization be investing in online fundraising? The latest benchmark data says yes.Internet use is growing at an astronomical pace, and a prime donor demographic leads the way. In 2007, the Internet adoption rate for American adults aged 50 and over, with a post-secondary education and household income of $75,000 or more, was up by ...