''As a donor to charity, what do we nonprofits do that irritates you? What’s caused you to stop giving to a charity?'' Marc Pitman asked the tough questions on LinkedIn, a social-networking site with a business/professional focus where the demographic is likely to be a close match for many nonprofits’ donors.  And the answers are very ...

When your nonprofit sends out its next fundraising direct mail appeal, how many potential donors will be heading to the Internet before they decide if they want to donate? The number of people checking out your organization online may be higher than you think! According to a new study by The NonProfit Times, the number of potential donors ...

Techsoup.org, one of the best non-profit resources online, has suffered an SQL Injection attack. The site was taken down promptly when suspicious activity was identified, but Techsoup account holders and anyone who has visited the site in the past few days are urged to take security precautions immediately. These types of attacks are known to ...

People born since 1980 — the first generation to grow up in a wired world — have a whole new set of expectations about communication. Nonprofits who want to reach this audience need to rethink the traditional outreach methods and learn to understand how this group operates. Whether we call them Millenials, Net-Genners, or Generation Y, ...

Cross-browser compatibility has long been a frustration for website designers. What looks fine in one browser may be more or less “broken” in another, with sidebars shifted and elements overlapping... But does it really matter, how your website looks in different browsers, in the big picture of what your organization is trying to accomplish with ...

Effective communication – and more precisely, the effective transfer or exchange of knowledge –  is vital to any nonprofit organization. It lies at the root of everything a nonprofit does – from pitching your cause to donors and funding agencies, to delivering services to members and clients; and from seeking public support and the ear of ...

How easy do you think it should be to make a charitable donation?  Getting a charity to accept your money might not be quite as easy as you'd think — if the charity's website is designed to meet its own needs, that is, rather than the needs of the people who visit and use the site. Here's an example: When an acquaintance passed away ...

Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done by Collactive of close to 200 organizations, those with a successful social media strategy ...

Your organization may send out a feedback request with its appeals or reports to members. And perhaps you routinely ask those who attend your special events to fill out a quick survey. But if you need data quickly, or from a broader range of respondents, why not consider an online poll or survey? Here are 8 quick tips to help you get started: ...

Cleaning up a mailing list is never quite as easy as it should be. To purge an inactive address from your database can feel like you're letting go of something that could ''come in handy'' someday — even if it's not useful now, and hasn't been productive for quite some time. Just like spring-cleaning your home, however, a good clean-up ...