Nonprofits looking to start using social media as a marketing tool will find a wealth of sound advice online, but putting the pieces together into a solid strategy? That's the real challenge. No one simple strategy will work for every nonprofit group. (In fact, trying to give step-by-step ''one size fits all'' directions for using social media is ...

Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done by Collactive of close to 200 organizations, those with a successful social media strategy ...

This post has been contributed by Lance Trebesch and Colt Lapham from TicketPrinting.com Overview Every nonprofit knows that fundraisers are critical to their existence.  Without donations, no resources are available to support the primary cause or purpose of the organization.  While most traditional media channels have been ...

Michele Martin's post asking readers ''What advice do you have for new bloggers?'' couldn't have come at a better time. Lately, I've been pondering the idea of writing a post about blogging basics for nonprofits but with all the sizable amounts of information available about blogging and advice for new bloggers, I wasn't sure where ...

I want to recommend to you a book I just finished reading. The Blogging Church by Brian Bailey and Terry Storch. There was also an interesting interview with Read/Write Web's Sean Ammirati that's worth listening to. After reading the book, I picked up some good tips that I could apply to our blog and some other parts that kinda ...

 Michael Sola is the Director of Information Technology of the Chesapeake Bay Foundation (CBF), a nonprofit dedicated to restoring and protecting the Chesapeake Bay and its tributary rivers. For the past 6 months, Michael Sola has been blogging as part of the organization's larger communications strategy. We caught up with ...

Britt Bravo of Have Fun * Do Good has an excellent post about using the social web for social change. In the nonprofit sector, online activism has become much more than sending an email to Congress or making a donation. Organizations today are engaging their constituents to upload pictures, text and videos and share their ...

Did you know that most visitors leave a website within 10 seconds of landing on the home page? And they may never return to the same site. What's worse is going though all the trouble of creating a professional association web site that nobody comes to visit! To keep your website visitors stay longer, you need to engage them. Here are 8 free ...

This is just one of the great lessons on organizational blogging outlined by Forum One's Andrew Cohen. Andrew points to a great discussion about blogging from a recent Web Executive Seminar at the National Press Club where speakers were discussing the strategic and tactical elements of blogging for organizations. Two ...