Nonprofits looking to start using social media as a marketing tool will find a wealth of sound advice online, but putting the pieces together into a solid strategy? That's the real challenge. No one simple strategy will work for every nonprofit group. (In fact, trying to give step-by-step ''one size fits all'' directions for using social media is ...

This past Wednesday, I attended the Association of Internet Marketing and Sales of Canada event on “Building Online Community”. It had a good line-up of speakers featuring Robert V. Kozinets, Assistant professor at the Kellogg School of Business at Northwestern University, Jennifer Evans of Sequentia Communications, and Lee Dale of Smack ...