Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done by Collactive of close to 200 organizations, those with a successful social media strategy ...

This post has been contributed by Lance Trebesch and Taylor Robinson from TicketPrinting.com. Think your nonprofit organization has no need for a blog? You may want to think again. According to Technorati, more than 10,500 blogs were tagged charity, 4,000 blogs nonprofit and 2,300 blogs philanthropy in January of 2007 and these numbers are ...

 Michael Sola is the Director of Information Technology of the Chesapeake Bay Foundation (CBF), a nonprofit dedicated to restoring and protecting the Chesapeake Bay and its tributary rivers. For the past 6 months, Michael Sola has been blogging as part of the organization's larger communications strategy. We caught up with ...

This post has been contributed by Lance Trebesch and Taylor Robinson from TicketPrinting.com  Week 4:Objective: Your objectives in the fourth and final week include emailing potential link partners, negotiating link agreements, and continuing your education of SEO and nonprofit resources online. Let’s Get Started: 1. Link ...

This post has been contributed by Lance Trebesch and Taylor Robinson from TicketPrinting.com  Week 2:Objective: Your week two objectives are to implement a sitemap and create and maintain a successful blog. What you need to know: Sitemap- Having a sitemap that connects the entire website will eliminate the need for having multiple ...

In this Mini-Case Study, we interview Priscilla Christian and highlight La Habra High School Alumni Association as a very special project.   Priscilla Christian, Vice Chairwoman and Webmaster La Habra High School Alumni Association   Priscilla serves as Vice Chairwoman and Webmaster. Over the last 20 years she has ...

This past Wednesday, I attended the Association of Internet Marketing and Sales of Canada event on “Building Online Community”. It had a good line-up of speakers featuring Robert V. Kozinets, Assistant professor at the Kellogg School of Business at Northwestern University, Jennifer Evans of Sequentia Communications, and Lee Dale of Smack ...

Marketing is the selling of services, ideas or products. While traditional marketing shifts the buying patterns of products by consumers, social marketing shifts ideas, attitudes and behaviours of individuals in a society. With social marketing, the emphasis is on learning what people want/need rather than trying to persuade them to buy ...

Is your nonprofit using email - an effective and low-cost way of communicating with your members, donors and the public? If the answer is yes, that's great! You already know the value of email marketing for your nonprofit. If you're a start-up or small nonprofit, association or club and would like to start using email in your marketing ...

Everything is subjective when it comes to the things that look pleasing to the eye. Everyone has a favourite colour, a favourite font, or a favourite aesthetic. However, when it comes to designing your Web site, there are a few hard rules that will make your association come off looking professional, serious and ready to meet the needs of your ...