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Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done by Collactive of close to 200 organizations, those with a successful social media strategy ...

Keep costs down with web-based services instead of purchasing software, urges Bruce Judson, a Senior Faculty Fellow at the Yale School of Management.  His audience is primarily start-up businesses, but the advice is equally applicable to nonprofit organizations. Even more so, perhaps, with accountability tagged as a strong priority for ...