Most of the search engines and web-based feed reading services will check for updates to your blog from time to time, but what if you have breaking news that you want to get out fast? You can notify (''ping'') each feed reading service separately whenever you update with new content, but there's a much faster and easier way. Publish your ...

When your spokesperson is interviewed on the TV evening news, that's air time worth far more than most nonprofits could hope to afford as an advertising purchase. And when your organization is quoted in the press, that lends an air of credibility that you just can't buy at any price. Advertising is telling your own story. Publicity is when ...