Nonprofits looking to start using social media as a marketing tool will find a wealth of sound advice online, but putting the pieces together into a solid strategy? That's the real challenge. No one simple strategy will work for every nonprofit group. (In fact, trying to give step-by-step ''one size fits all'' directions for using social media is ...

Facebook is fast becoming a popular way to publicize an organization’s event, invite guests, and track who plans to attend. Facebook Events may be just what your group needs — but could you be shutting out some of the people who might support your event, by relying solely on Facebook to manage it? The fact is, for non-members of the site, ...

We all know that the Internet is a very public space -- but do we always act that way?  The separate compartments of social networking sites, once isolated in their own little boxes, have created an illusion of privacy where none may exist -- and now those boxes are opening wide. Consider this: Rapleaf alone has created over 50 million ...

So you've signed up your nonprofit group for a Facebook Page -- now what? It can be challenging to know what to put on your Page to make the best use of the space, especially if you're setting out to build a new page from scratch. And if you're new to Facebook, it may seem there's a bewildering array of applications to choose from. Michelle ...

''Welcome to the age of the crowd,'' wrote Jeff Howe in The Rise of Crowdsourcing (2006). In coining the term crowdsourcing, Howe pointed to the rise of the open-source software movement; to the success of user-created Wikipedia; and to profitable businesses like MySpace and eBay ''that couldn't exist without the contribution of users.'' Howe put ...

  Tim Fullerton is the Online Communications Lead for Oxfam America, an organization committed to creating lasting solutions to poverty, hunger and injustice. In the following interview, Tim and I talk about the use of social networking sites MySpace to reach out to people, build a community and recruit new activists and donors. ...

Lisa Dernick is the Hospitality and Special Events Chairperson for The Gulf Coast JRT Network, an affiliate club of the Jack Russel Terrier Club of America that brings together Jack Russel terrier owners located in the southeast region of Texas. In the following interview Lisa and I talked about how she set up a successful website, her effort to ...

I've always been interested in social networking sites like Myspace, Twitter and LinkedIn. But lately, I've been spending quite some time on another social site which I've found to be quite worthy of my time and yours. If you haven't guessed it yet, I'm talking about Facebook. This powerful networking service is not just for individuals ...