Want to learn more about Web 2.0 and the latest social media trends?  Convio is hosting a free webinar with Emily Riley, Senior Analyst from JupiterResearch, and social media blogger Beth Kanter of Beth’s Blog. In only 75 minutes, attendees will learn about the latest findings on the use of social media, ...

Nonprofits looking to start using social media as a marketing tool will find a wealth of sound advice online, but putting the pieces together into a solid strategy? That's the real challenge. No one simple strategy will work for every nonprofit group. (In fact, trying to give step-by-step ''one size fits all'' directions for using social media is ...

The original intention of sites such as Twitter may have been purely social, but like many Web 2.0 tools, it has evolved in the hands of its users. This time last year, the Canadian Marketing Association saw Twitter as a new toy for the tech savvy Millennial, “an easy, non committal way to keep tabs and staying emotionally close to our ...

Facebook is fast becoming a popular way to publicize an organization’s event, invite guests, and track who plans to attend. Facebook Events may be just what your group needs — but could you be shutting out some of the people who might support your event, by relying solely on Facebook to manage it? The fact is, for non-members of the site, ...

Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done by Collactive of close to 200 organizations, those with a successful social media strategy ...