Internet users are getting used to — and expecting, even demanding —  greater levels of interactivity in the websites they visit. They're looking for websites that are much more than a simple digital publication. Websites that engage them in some active way, even if it’s simply to leave a comment on a news item, subscribe to get updates or ...

The original intention of sites such as Twitter may have been purely social, but like many Web 2.0 tools, it has evolved in the hands of its users. This time last year, the Canadian Marketing Association saw Twitter as a new toy for the tech savvy Millennial, “an easy, non committal way to keep tabs and staying emotionally close to our ...

Has this ever happened to you? The printer jams, just as you’re trying to rush out a newsletter. Or you come up short on stationery and stamps, a few letters short of your mailing list run. Or you’re on the road with only a web-enabled phone at hand, when you remember an urgent note that must go out by mail… Some days, we can’t help wishing ...

Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done by Collactive of close to 200 organizations, those with a successful social media strategy ...

Your organization may send out a feedback request with its appeals or reports to members. And perhaps you routinely ask those who attend your special events to fill out a quick survey. But if you need data quickly, or from a broader range of respondents, why not consider an online poll or survey? Here are 8 quick tips to help you get started: ...

Conventional wisdom says that it is the small nonprofit organizations who stand most to benefit from Web 2.0 opportunities, where so much can be accomplished for such a small investment of time and resources. Online video, for example, puts multimedia broadcasting into the hands of organizations that could never afford to buy television air ...

Maps have come a long way from the traditional classroom wall map that many of us grew up with. Online, maps have taken on added dimension with multimedia mashups and a new level of interaction: the information they can deliver goes far beyond topographical features and geo-political boundaries. Here are three maps from three different nonprofit ...

Billed as a ''a one-stop shop for tools to help advance your organization's mission in a smart, cost-efficient way,'' the newly launched Google for Non-Profits portal offers quick links to the most commonly used tools in the Google suite of services. It also highlights some cost-saving benefits that are available only to nonprofits. Did you ...

For an example of how simple web tools and social networking sites can be used to raise awareness of a nonprofit's cause, LOLseals is worth a close look. It's a new photo caption contest from the Humane Society of the United States, blending pop culture trends and web 2.0 tools in a low-cost campaign that practically begs to go viral. ...